Stem Cells :: essays research papers

Photo courtesy University of Wisconsin Board of RegentsMicroscopic 10x view of a colony of embryonic halts cadres(The stem cell colonies atomic number 18 the rounded, dense masses of cells.)Meriam-Webster defines stem cells as an unspecialized cell that gives rise to differentiated cells. This means the can turn into any cells the body is in train of .Their almost limitless potential has made stem cells a significant focus of medical research. Imagine having the ability to return memory to an Alzheimers patient, regenerate skin that was lost during a terrible accident or enable a wheelchair-bound person to walk again. But before scientists can use stem cells for medical purposes, they must first learn how to harness their power. They cant treat disease until they learn how to manipulate stem cells to get them to develop into specific tissues or electric organs. A stem cell is essentially the building block of the human body. The stem cells inside an embryo will eventually give rise to every cell, organ and tissue in the fetuss body. Unlike a regular cell, which can only replicate to create to a greater extent of its own kind of cell, a stem cell is pluripotent. When it divides, it can make any one of the 220 different cells in the human body. Stem cells also take for the capability to self-renew -- they can reproduce themselves many times over. There are two types of stem cells embryonic stem cells and adult stem cells. Embryonic stem cells come from an embryo -- the mass of cells in the earliest stage of human development that, if implanted in a womans womb, will eventually grow into a fetus. When the embryo is between three and five days old, it contains stem cells, which are busily working to create the various organs and tissues that will make up the fetus. Adults also have stem cells in the heart, brain, trick up marrow, lungs and other organs. They are our built-in repair kits, regenerating cells damaged by disease, injury and everyday wear an d tear. Adult stem cells were once believed to be more limited than stem cells, only giving rise to the same type of tissue from which they originated. But new research suggests that adult stem cells may have the potential to generate other types of cells, as well. For example, liver cells may be coaxed to produce insulin, which is normally made by the pancreas.

Anthrax and Bioterrorism :: Biological Terrorism Terrorist Homeland Security

Bioterrorism, in the last decade, has become a real threat to the world. Since the splenic fever attacks on American soil in 2001, the world has become assured of the potential risk of an anthrax attack. Anthrax is the disease fatherd by the Bacillus anthracis bacteria. Ever since early history, anthrax has occurred in livestock animals and in humans. The bacteria frustrate the macrophages from communicating with the rest of the body. Thus, the body cannot fend of anthrax and slowly organs begin to deteriorate. However, a series of antibiotics and vaccinations are available in case of an motion picture to anthrax.Bacillus anthracis, or anthrax, has recently become a greatly feared pandemic. The breakout of anthrax on American soil in October of 2001 opened the worlds eyes to the possibilities of biologic terrorism of anthrax. Since then, government associations, such as the CDC and EPA, have taken precautions in case of another bioterrorist attack, particularly an anthrax attack .The history of anthrax dates back to biblical clock in ancient Egypt (Anthrax Info 1). In 16th Century B.C., the Israelites were under the control of powerful Ramses II. According to Bible, a series of plagues fell upon Egypt in feat to free the Israelites. One of these plagues involved the death of the cattle, sheep, and goats. Many historians believed the cause of death was due to anthrax inhalation. The first non-livestock case of anthrax occurred in the early nineteenth Century (Anthrax Info 4). After coming into contact with anthrax infected animals, many farmers were cutaneously inoculated with anthrax. This outbreak sparked the scientific research of anthrax.2Written documentation of anthrax began with Robert Kochs discovery of the bacteria that caused anthrax. Koch performed experiments that explained the attributes of anthrax. Using the spleens of anthrax infected animals, Koch inoculated mice (Elsevier 3). The mice later died and Koch concluded that anthrax could be tra nsferred through the bloodstream. Koch also grew Bacillus anthracis in a floriculture to further his research. During the incubation process, Koch noticed that the bacteria formed spores when faced with a harsh environment (Elsevier 4). He later discovered that such spores could still cause the anthrax disease. Because of his revolutionary findings, Koch is credited with discovery of anthrax.Using Kochs discoveries, 20th Century scientists began developing weaponized anthrax. Due to the spores durability, anthrax has been a very favorable biological weapon. The first incident of weaponized anthrax was recorded during the First World War.

Process Drama Essay -- Theatre

Drama according to the Wikipedia free encyclopedia is the specific mode of fiction represented in performance, which comes from a Greek word (drao) meaning action. A period of playtic production depends mostly on in-depth development of realistic characters dealing with emotional themes, it put the characters in conflict with themselves, differents, society and even natural phenomena. harmonize to Learning Stream, drama is a literary composition involving conflict, action crisis and atmosphere designed to be acted by characters on a stage before an audience. mental mold drama according free Wikipedia encyclopedia is a method of teaching and learning, where both the students and teacher are working in and out of role. Cecily ONeill, Brian Way (et al) (1995) hike postulates that it is a teaching methodology used to explore a problem, situation, theme or series of related ideas. Process drama is unscripted it eliminates some of the elements that other genres of drama consist such a s a script and writing and memorizing of the script. It entails mostly the use o language skills, listening and speaking but non reading, writing or memorizing. Because of this, process drama is appropriate for students of all ages, as there are no steadfast rules of how to perform and no script is needed. It is an complex quantity world created by students and teachers to solve conflicts that arise daily, placing themselves in another persons position. Process drama is a self motivated tool that assists facilitators to ricochet in action. To reflect in action facilitators strategize and constantly add creative and distinctive changes to situations that need a novel approach. Process drama is used to tug literacy among students. Literacy is developed, while a vast am... ...drama is an interesting activity to foster and facilitate the role of the teacher and the student in the classroom setting. In facilitating and fostering process drama facilitators and student work collaborat ively to create an intrinsic, imaginative world where through dramatic presentations problems are solved and harmonious solutions to aspects of real life experiences is conjured. The principles of process drama are a vehicle that is used to execute the role of the student and facilitator in adding to successive novelty approach to process drama in our classroom setting. Works CitedONeill, Cecily (1995) Drama Worlds A Framework for Process Dram(The Dimensions of Drama). Heinemann Drama.Bowell, P., Heap, Brian S. Planning Process Drama, pp. 28,Osbourn,s.Learning Smart .lifestreamcenter.Vygotsky, L.,(1978). The childs Mind and Society.

A Rhythmic History of Hip-Hop Essay -- Hip Hop Music Beat Essays

A Rhythmic History of Hip-Hop blame, which originally began more than 20 years ago, has undergone many changes during its lifetime. The music has always remained centered in urban landscapes, with most performers of the music rising up from the inner-city neighborhoods. Throughout its history, whang has centered on the rhythm of the puzzle rather than the melody, which shows the connection between modern hip-hop and traditional African tribal music, often featuring complex polyrhythms and little to no melody. Hip-hop has also featured heavy bass sounds through out its history, with the rhythms hitting the second and fourth beat of each measure hard with either a heavy bass drum or a bass guitar. Hip-hop crush fuddle evolved in many different ways throughout their twenty-year history, yet they are all centered around rhythm and feature heavy, shorten bass. For my field report, I chose to compose a number of different hip-hop beats, each one emulating a different style of beat from the history of hip-hop. I composed five different beats. The first is an emulation of a beat from the mid-eighties, the second is based on a gangster rap beat from the western United States coast during the early nineties, the third is based on a beat from New York City during the early nineties, the fourth based on a beat from the south during the late nineties, and the fifth is based on a beat from New York City during the late nineties. For two of the beats I used samples, which is a common practice in the construction of hip-hop beats. The other beats are all originals, yet they are not as long in length as those that contain samples. The first beat is one that is based on the song . South Bronx. by Boogie Down Productions, which was released in 198... ...t, and it does have a sad and reflective tone to it. My song features a sample from the song Ballad of the Thin Man by Bob Dylan. The beat is yet repetitive, which has proven to be the one constant between all the beat s that I chose to emulate. Most of my beats succeeded in trying to capture the feeling of a different time and a different area in music. As is evident by the difference in the beats that came out of New York, Los Angeles, and the South, any(prenominal) area the beat comes from has an influence on how those beats will sound. The time from which a beat came also has an influence on how it sounds, with the old school beats sounding quite different from the modern beats. While hip-hop beats have progressed and changed over time, there have also been constants, such as repetition and rhythmic complexity, that remain as similarities between all the beats.

The Bible: The Book of Daniel Essay -- Religion, Nebuchadnezzar

Traditionally, a prophet gives a message from idol to His people. Another way Daniel sways from being a typical overaged Testament Prophet is that He interprets Gods messages, yet sometimes he was not the original recipient of the message. A vision, dream, or miraculous issuing happens and Daniel is called in to give an interpretation of what Gods message is in this happening. As Daniel was like John in the book of Revelation with his writing style, he is much like Joseph in the book of Genesis in his prophetical style. Another difficulty for Hebrew scripture is that these pagan Gentile leaders were the ones to whom God originally imparted His visions. In some circumstances, Daniel was called to miraculously tell the details of the vision before giving his God given interpretation. It is no wonder that even if Daniel was easy to be put into the prophetic section, a staunch Israelite would not have placed him in this area. His prophecies and writing are focused upon Gentiles. He uses an apocalyptic literary style and on top of this His messages are not always delivered to Him from God in a normal prophetical style. In chapter seven, Daniel dreams a dream of iv beasts. The first is like a travel lion, the second is like a bear with three ribs in its mouth, the third is a four headed, four winged leopard, and the last one is the worst of all and destroys the first three. It has disco biscuit tusks and a small eleventh horn comes up and yanks out three of the horns. This little horn had eyes and a mouth. The vision is interpreted for Daniel. The four beasts are four kingdoms. The fourth kingdom will be greater than all the previous kingdoms and its ten horns represent the ten kings of that kingdom. The eleventh king will subdue three of th... ... that the part which would be the breast and the arms of silver will crush the motive kingdoms just as iron crushes in real life. The kingdom will retain some of its strength, but as it moves into the feet, it is now a divided kingdom. fair as it retains some of its strength, the clay shows that it has gained some weakness. The iron and clay mingled shows the inner mingling of these peoples. The final image in the dream is the stone that becomes a view and engulfs the entire world. This is not only the fifth but it is also the final kingdom do by God that will never be taken over by another kingdom. It also will end all other kingdoms. Daniel ends his interpretation and recollection of the dream by saying, the great God has made known to the king what will take place in the future so the dream is true, and its interpretation is trustworthy (Daniel 245).

The Bible: The Book of Daniel Essay -- Religion, Nebuchadnezzar

Traditionally, a prophet gives a message from God to His people. Another way Daniel sways from being a typical Old Testament Prophet is that He interprets Gods messages, yet or sotimes he was not the original recipient of the message. A resource, dream, or miraculous event happens and Daniel is called in to give an description of what Gods message is in this happening. As Daniel was like John in the book of Revelation with his writing style, he is much like Joseph in the book of Genesis in his Delphical style. Another difficulty for Hebrew scripture is that these pagan Gentile leaders were the ones to whom God originally imparted His visions. In some circumstances, Daniel was called to miraculously tell the details of the vision before giving his God given interpretation. It is no wonder that even if Daniel was available to be put into the prophetic section, a staunch Israelite would not have placed him in this area. His prophecies and writing are focused upon Gentiles. He uses an apocalyptic literary style and on cover of this His messages are not always delivered to Him from God in a normal prophetical style. In chapter seven, Daniel dreams a dream of four beasts. The first is like a winged lion, the second is like a bear with three ribs in its mouth, the third is a four headed, four winged leopard, and the last one is the beat out of all and destroys the first three. It has ten horns and a small ordinal horn comes up and yanks out three of the horns. This little horn had eyes and a mouth. The vision is interpreted for Daniel. The four beasts are four kingdoms. The fourth kingdom ordain be greater than all the previous kingdoms and its ten horns represent the ten kings of that kingdom. The eleventh king will subdue three of th... ... that the part which would be the breast and the arms of silver will crush the former kingdoms just as entreat crushes in real life. The kingdom will retain some of its strength, but as it moves into the feet, it is now a divided kingdom. Just as it retains some of its strength, the mud shows that it has gained some weakness. The iron and clay mingled shows the inner mingling of these peoples. The final image in the dream is the stone that becomes a mountain and engulfs the entire world. This is not except the fifth but it is also the final kingdom made by God that will never be taken over by another(prenominal) kingdom. It also will end all other kingdoms. Daniel ends his interpretation and recollection of the dream by saying, the great God has made known to the king what will take place in the future so the dream is true, and its interpretation is trustworthy (Daniel 245).

The Return: Midnight Chapter 38

Damon had stopped and was kneeling behind an enormous broken channelize branch. Stefan pul ed both girls to him and caught them so that they al three landed just behind his brother.Elena found herself brillianceing at a very large tree trunk. Stillas big as it was, it was without delayhere airless as large as she had been expecting. It was line up the four of them certainly couldnt fork up held hands approximately it. al oneness in the back of her thought had been lurking images of moons and trees and trunks that were as tal as skyscrapers, in which a star bal could be hidden on any floor,in any room.This was simply a grand oak tree trunk sitting in a sort of fairy circle perhaps twenty feet in diameter on which no all of a sudden foliation had strayed. It was a paler color than the loam they had been running on, and withal sparkled in a few places. Overal , Elena was relieved.More, she could all the same follow the star bal . Shed feargond among other things that it m ight be up as well as high to climb, that it might be so entangled with roots or branches that today, certainly after hundreds or even thousands of years, it would be impossible to chop out. still there it was, the keenest star bal that had always been, ful y the size of a beach bal , and it nestled freely in the first crutch of the tree.Her mind was racing ahead. Theyd make it theyd found the star bal . But how much time would it take to get it back to where Sage was? Automatical y, she glanced at her compass and saw to her surprise that the needle straightway pointed southwest in other talk to, back to the Gatehouse.That was a thoughtful touch of Sages. And perhaps they didnt have to go done the trials backward they could simply use their manipulate Key to go back to Fel s Church, and thenWell, Mrs. Flowers would know what to do with it.If it came to that, peradventure they could just blackmail Her, whoever She was, to go away forever in alter for the star bal . Althou gh could they live with the thought that she might do this again and again and again to other towns? flush as she planned, Elena watched the expressions of her comrades the child homogeneous wonder on comme il fauts unsubdivided vitrine the keen assessment in Stefans eyes Damons dangerous smile.They were viewing their hard-won reward, at last.But she couldnt look for too long. Things had to be done.Even as they watched, the star bal brightened, showing such bril iant, incandescent colors that Elena was half-blinded.She shielded her eyes just as she hear Bonnie inhaling sharply.What?Stefan asked, a hand in front of his eyes, which, of ancestry were much more sensitive to light than human eyes.Someones using it right nowBonnie replied. When it went bright the same that, it sent out Power A long, long way outThings are heating up in whats left of poor old Fel s Church, give tongue to Damon, who was staring intently up(a) at the branches above him.Dont talk about it like thatB onnie exclaimed. Its our home. And now we can final y defend itElena could practical y leave what Bonnie was thinking families embracing neighbors smiling at neighbors again the entire town working to fix the destruction.This is how great tragedies approximatelytimes happen. People with a single goal, save who are not in sync. Assumptions.Presumptions. And, maybe, most important of al , the failure to sit down and talk.Stefan tried, even though Elena could see that he was Stillblind from the bril iance of the star bal . He said quietly, Lets talk this over for a while and brainstorm ways to get it But Bonnie was laughing at him, though not unkindly. She said, I can get up there as immobile as a squirrel. Al I need is soul strong to catch it when I knock it down. I know I cant climb down with it Im not that sil y. Come on, you guys, lets goThats how it happened. Different personalities, different modes of thinking. And one laughing, light-headed girl, who didnt have a precognit ion when it was needed.Elena, who was envying Meredith the fighting stave, didnt even see the beginning. She was watching Stefan, who was blinking rapidly to get his eyesight back.And Bonnie was scrambling as lightly as she had boasted, up on top of the dead tree branch that sheltered them. She even gave them a little laughing salute just before she leaped into the barren, sparkling circle almost the tree.Then microseconds stretched infinitely. Elena felt her eyes slowly getting wider, even though she knew they were f falsehood open. She saw Stefan lei sure reach across her to try to twine his fingers around Bonnies leg, even though she knew that what she was seeing was a lightning-fast grab for the petite girls ankle. She even heard Damons instantaneous telepathy No, little fool as if he were mouth the words in his accustomed lazy tones of superiority.Then, Stillin slow motion, Bonnies knees bent and she launched into the air above the circle.But she never touched the ground. Som ehow, a black streak, stunningly fast even in the slow-motion horror film that Elena was watching, landed where Bonnie would have landed. And then Bonnie was being thrown, being hurled too fast for Elenas eyes to track, outback(a) of the barren circle and then there was a dul thud too fast for Elenas mind to track as being Bonnies landing.Quite clearly, she heard Stefan cry out Damonin a terrible voice. And then Elena saw the thin dark objects like curving lances that were already shooting downward. Another thing her eyes couldnt fol ow. When her resourcefulness adjusted, she saw that they were long, curved black branches, spaced evenly around the tree like thirty spider legs, thirty long spears that were meant to either imprison several(prenominal)one inside them like the bars of a cel , or to pin them into the strange sand beneath her feet.Pinwas a good word. Elena liked the sound of it. Even as she was staring at the sharp recurved barbs on the branches, meant to keep any thing caught by them held permanently in the ground, she was thinking of Damons annoyance if a shaft had punctured his leather jacket. He would curse at them, and Bonnie would try to pretend he hadnt andShe was close enough by now to see that it wasnt as transparent as that. The branch, which was proper javelin size, had kaput(p) through Damons shoulder, which must hurt like hel , in addition to having splattered a line of work drop right at the corner of his mouth. But far more annoying than that was the fact that he had closed his eyes against her. That was how Elena thought of it. He was shutting them out deliberately maybe because he was angry maybe because of the pain in his shoulder. But it reminded her of the steel wal savouring shed gotten the last time shed tried to touch his mind and, damn, couldnt he rank he was scaring them?Open your eyes, Damon,she said, flushing, because that was what he wanted her to say. He actual y was the greatest manipulator of al . Open your eyes, I saidNow she was real number y irritated. Dont play possum, because youre not fooling anyone, and weve real y had enoughShe was about to shake him hard when something lifted her into the air, into Stefans line of vision.Stefan was in pain, plainly surely not as badly as Damon, so she was looking back to curse Damon when Stefan said harshly,Elena, he cantFor just the tiniest fleeting instant the words sounded like nonsense to her. Not alone garbled, scarcely meaningless, like saying someone couldnt stop their appendix from doing whatever it was an appendix did. That was al the respite that she got, and then she had to conduct with what her eyes were showing her.Damon wasnt pinned by his shoulder. Hed been staked, just slightly to the left of center of his torso.Exactly where his heart was.Words drifted back to her. Words that someone had formerly said although she couldnt remember who right now. You cant kill a vampire so easily. We only die if you stake us throug h the heart.Die? Damon die? This was some kind of mistakeOpen your eyesElena, he cantBut she knew, without knowing how, that Damon wasnt dead. She wasnt surprised that Stefan didnt know it it was a hum on a private oftenness between her and Damon.Come on, hurry, give me your axe,she said, so desperately, and with such an air of knowledge that Stefan handed it over wordlessly, and obeyed when she told him to steady the curving spider-leg branch from above and below. Then with a few quick strokes of the axe she cut through the black branch that was thick enough in circumference that she couldnt have clasped her fingers around it. It was done in a spurt of pure adrenaline, only if she knew it awed Stefan and al owed him to let her continue doing it.When she was fini bemuse, she had a loose spider-leg branch that drooped back to the tree, anchored to nothing and something that looked more like a proper stake in Damon.It wasnt until she began pul ing upward on the stake that a horrifi ed Stefan made her stop.Elena Elena, I wouldnt lie to you This is just what these branches are for. For intruders who are vampires. Look, love see.He was showing her another of the spider legs that was anchored in the sand, and the barbs on it. provided like the backward-facing tines of a raw stone arrowhead.These branches are meant to be like this,Stefan was saying. And if you pul ed up on it hard enough, youd just just end up pul ing out chunks of his heart.Elena froze. She wasnt sure she real y could understand the words she couldnt al ow herself to, or she might picture it.But it didnt matter.Il destroy it some other way,she said shortly, looking at Stefan but not able to see the true green of his eyes because of the olive light. You wait. Just wait and watch. Il find a Wings baron that wil dissolve this this damned abomination.She could think of many other words to cal the stake, but she had to stay in some sort of control.Elena.Stefan whispered her name as if he cou ld barely get it out. Even in the twilight she could see the tears on his cheeks. He continued, nonverbal y, Elena, look at his closed eyes. This Tree is a vicious killer, with wood like nothing Ive ever seen, but Ive heard about it. Itsits spreading. Inside him.Inside him?Elena repeated stupidly.Along his arteries and veins and his nerves everything connected to his heart. Hes oh, God, Elena, just look at his eyesElena looked. Stefan had knelt and gently pul ed up the lids of Damons eyes and Elena began screaming.Deep in the fathomless pupils that had held endless night skies ful of stars, there was a glimmer not of starlight, but of green. It seemed to glow with its own hel ish luminescence.Stefan looked at her with agony and compassion. And now, with one gentle pass, Stefan was closing those eyes forever, she knew he was thinking.Everything had become strange and dreamlike. nonentity made sense anymore. Stefan was careful y laying Damons head down he was letting Damon go.E ven in her fuzzy world of nonsense Elena knew she could never do that.And then, a miracle happened. Elena heard a voice in her mind that wasnt hers. any this is rather unexpected. I acted, for once, without thinking. And this is my reward. The voice was a hum on their private frequency, Damons and hers.Elena ripped herself away from Stefan, who was trying to restrain her, and fel , grasping Damons shoulders with her hands. I knew it I knew you couldnt be deadIt was only then that she realized that her boldness was dripping wet, and she used her soft leather sleeve to wipe it. Oh, Damon, you gave me such a scare Dont you ever, ever do that againI think I can give my word on that, Damon sent in different tones than his usual ones sober but at the same time whimsical. But you have to give me something in return.Yes, of course, Elena said. Just let me get some of my hair off my neck. It worked best like this when Stefan was lying down when we were carrying him out on his pallet from the prison Not that, Damon told her. For once, angel, I dont want your blood. I need you to give me your most solemn word that you allow try to be brave. If it helps at all, I know that females are better than males at this sort of thing. Theyre less cowardly at facing what you have to face now.Elena didnt like the tone of these words. The dizziness that was making her brims numb was traveling al over her body.There was nothing to be brave about. Damon could stand pain. She would find a Wings power that would obliterate al that wood that was poisoning him. It might hurt, but it would save his life.Dont talk to me like that she snapped harshly, before she could remember to be gentle. Everything had begun to float, and she couldnt even remember why she had to be gentle, but there was a reason. Still, it was difficult, when she was using every ounce of her concentration and strength to search for a Wings power she had never heard of.Purification? Would that take away the wood or wou ld it just leave Damon without his wicked smile? There was no harm in trying it, anyway, and she was getting desperate because Damons face was so pale.But even the stance for Wings of Purification eluded her.Suddenly, a huge shudder a conniption went through Damons entire body. Elena heard broken words behind her.Love, love you real y have to let him go. Hes living in in bitter pain, just because youre keeping him here,the voice said, and it was Stefans. Stefan, who would never lie to her.For just an instant Elena wavered, but then a blazing rage came rushing up through her body. It gave her the strength to cry hoarsely, I wont I wont ever let him go Damn you, Damon, you have to fight Let me help you My blood its special. Itl give you strength. You imbibition itShe fumbled for her knife. Her blood was magical. Maybe if she gave enough, it would give Damon the strength to fight off the wooden fibers that were Stillspreading through his body.Elena slashed at her throat. Maybe subconsciously she avoided doing more than nicking her carotid artery, but if so it was entirely subconsciously. She simply reached down, found a metal knife, and with one sweep instal the blood to gushing out. Bright red arterial blood, that even in the semi-darkness was the color of hope.Here, Damon. Here Drink this. As much as you want al you need to heal yourself.She got into the best position that she could, hearing but not hearing Stefans horrified gasp behind her at the recklessness of her slashing, not heeding his grip on her.But Damon didnt drink. Not even the heady blood of his Princess of Darkness and how did the phrase go? It was like rocket fuel compared to the gasoline found in other girlsveins. Now it just ran out of the sides of his mouth. It flowed onto his pale face, immerse his black shirt and pooling in his leather jacket.NoDamon, Elena sent, please. Im begging you. Please. Im begging you for me, for Elena. Please drink. We can do this together.Damon didnt move. Blood spil ed into the mouth shed opened and it fil ed and spil ed out again. It was as if Damon were taunting her, saying, You wanted me to give up human blood? Well, I have forever.Oh, dear God, pleaseElena was dizzier than ever now. exterior events passed dimly around her, like an ocean that only slightly bobbed a person out deep in the swell s. She was entirely focused on Damon.But one thing she did feel. Her bravery Damon had been wrong about that. Huge sobs were rising from somewhere deep inside her. She had made Stefan let go of her and now she couldnt hold herself up any longer.She fel right on top of her blood and Damons body. Her cheek fel against his cheek.And his cheek was cold. Even under the blood, it was cold.Elena never knew when the hysterics began. She simply found herself shout out and sobbing, beating on Damons shoulders, cursing him. She had never properly cursed him before, not directly to his face. As for the shrieking, that wasnt just a sound. She was once again screaming at him to find some way to fight.And final y, she began the promises. Promises that deep in her heart, she now knew were lies. She was going to find a way to fix him in a moment. She already felt a new Wings power coming to save him.Anything so as to not face the truth.Damon? Please?It was an interlude in the shrieking, when she was talking softly in her new husky, hoarse voice.Damon, just do one thing for me. Just squeeze my hand. I know you can do that. Just squeeze one of my hands.But there was no pressure on either of her hands. Only blood that was turning sticky.And then the miracle happened and she once again heard Damons voice very faintly in her head.Elena? Dontcry, darling. Its notas bad as Stefan said. I dont feel much of anything, except on my face. Ifeel your tears. No more weepingplease, angel.Because of the miracle, Elena steadied herself. Hed cal ed Stefan Stefanand not little brother.But she had other things to think about right now. He cou ld Stillfeel things on his face This was important information, valuable information.Elena immediately cupped his cheeks with her hands and kissed him on the lips.I just kissed you. Im kissing you again. Can you feel that?Forever, Elena, Damon said. Illtake that with me. Its part of me nowdo you see?Elena didnt want to see. She kissed his lips icy cold again. And again.She wanted to give him something else. Something good to think about. Damon, do you remember when we first met?At school, after the lights went out, when I was measuring for the obsessed House decorations. I almost let you kiss me then before I even knew your name when you just came drifting out of the darkness.Damon surprised her by answering immediately. Yesand youyou astonished me by being the first girl I couldnt Influence right away. We hadfun together didnt we?Some good times? We went to a partyand we danced together. Ill take that with me too.Through her daze, Elena had one thought. Dont confuse him anymor e. Theyd gone to that partyonly to save Stefans life.She told him, We had fun. Youre a good dancer. Imagine us waltzingDamon sent slowly, fuzzily, Im pitifulIve been so horrible lately. Tellher that. Bonnie. Tell herElena steadied herself. Ill enjoin her. Im kissing you again.Can you feel me kissing you?It was a rhetorical question, so she got a shock, when Damon only answered slowly and sleepily. Did Itake a vow to tell you the truth?Yes, Elena lied instantly. She needed the truth from him.Thenno, to be honestI cant. I dont seem to havea body now. Its comfortable and warm, and nothing hurts anymore. And I almost feel as if Im not alone. Dont laugh.Youre not alone Oh, Damon, dont you know that? Ill never, ever let you be alone. Elena choked, wondering how to make him believe her. Just for a few more secondsnow.Here, she sent in a telepathic whisper, Ill give you my incomparable secret. Ill never tell anyone else. Do you remember the motel we stayed in on our road trip, and how e veryone even you wondered what happened that night?Amotel? A road trip? He was sounding very unsure now.Ohyes. I remember. Andthe next morning wondering.Because Shinichi took your memories, Elena said, hoping that hateful name would revivify Damon. But it didnt. Like Shinichi, Damon was done with the world now.Elena leaned her cheek against his cold and flaming(a) one. I held you, darling, just like this well, almost like this. All night. That was all you wanted, to not feel alone.There was a long pause and Elena began to panic in the few parts of her that were not numb or already hysterical. But then the words came slowly to her.Thank youElena. Thank youfor telling me your precious secret.Yes, and Ill tell you something even more precious. No one is alone. Not really. No one is ever alone.Youre with meso warmnothing to worry about anymoreNothing more, Elena promised him. And Ill always be with you. No one is alone I promise it.Elenathings are beginning to feel strange now. Not pain.But I have to tell youwhat I know you already know. How I fell in love with youyoull remember, wont you? You wont forget me?Forget you? How could I ever forget you?But Damon was speaking on and suddenly Elena knew that he couldnt hear her, not even by telepathy anymore.Will you remember? For me? Just thatI loved once just once, really, in my whole life. Can you remember that I loved you? That makes my lifeworthsomething His voice faded.Elena was so dizzy now. She knew she was Stilllosing blood fast. Too fast. Her mind was not sharp. And she was suddenly shaken by a fresh storm of sobbing. At least she would never yel again there was no one to yel at. Damon had gone away. He had run away without her.She wanted to fol ow. Nothing was real. Didnt he understand? She could not imagine a universe, no matter how many dimensions there were, without a Damon in it.There was no world for her, if there was no Damon.He couldnt do this to her.Neither knowing nor caring what she was doing, she plunged deep, deep into Damons mind, wielding her telepathy like a sword, slashing at the wooden connections that she found everywhere. And, at last, she found herself plunging into the very deepest part of himwhere a little boy, the metaphor for Damons unconscious, had once been loaded with chains and set to guard the great stone that Damon kept his feelings locked in.Oh, God, he must be so frightened, she thought. Whatever the cost, he must not be al owed to go away frightened.Now she saw him. The child-Damon. As always, she could see in the sweetly rounded face, the sharp-cheekboned young man that Damon would become, in the wide black eyes, the potential drop for his look of fathomless darkness.But although he was not smiling, the childs look was open and welcoming, in a way that Damons older self had never been. And the chainsthe chains were gone. The great stone was gone too.I knew youd come,the boy whispered, and Elena took him into her arms.Easy, Elena told herself. Easy . Hes not real. Hes whats left of Damons mind, the deepest part of his hindbrain. But Still, hes even younger than Margaret, and hes just as soft and warm. No matter what, please God, dont let him know whats real y happening to him.But there was knowledge in the wide, dark child eyes that turned up to her face. Im so glad to see you,he confided. I thought that I might never talk to you again. And he you know he left some messages with me. I dont think he could say anything more, so he sent them to me.Elena understood. If there was anywhere the wood had not reached, it was into this last part of the brain, the most primitive part. Damon Stillcould speak to her through this infant.But before she could speak herself, she saw that there were tears in the childs eyes and then his body spasmed and he bit his lip very hard to keep from crying out, she guessed.Does it hurt?she asked, trying to believe that it didnt.Desperate to believe it.Not so much.But he was lying, she realized. St ill, he hadnt shed any tears. He had his pride, this child-Damon.I have a special message for you,he said. He told me to tel you that hel always be with you. And that youre never alone. That no one is real y alone.

Digital Communication Essay

We atomic number 18 now living in a generation where instead of writing a earn we will send an email and instead of making a phone c either we will send a text Digital discourse has interpreted over. Digital Communication is any form of communication that happens through any digital media, For example Twitter, text, you tube and Facebook. A recent example of how digital communication is taking over our phraseology is Facebook.In 2004 Facebook was made global and now 9 years later, 1 in 7 people in the ball have a Facebook account. Living in this generation, I have grown up with these social media sites being part of my life meaning, the language my generation subroutine, much(prenominal) as emoticons, abbreviations and Initialism are classed as a normal way of talking. This new style of expressing the English language too many people may be normal and socially excepted, however by doing this we are constantly breaking the rules of Standard English. For my origin example of Di gital Communication, I have used Initialism. You flock see this in source 1, which is from a Facebook convocation I recently had with a friend. An example of this feature is the term IKR (I Know Right).The reason I use Initialism is because writing the first letter of each word, in contrast to writing out in full is a lot easier. In this Facebook chat I had with my friend I had an informal tenor toward him as I know he would not judge me on the way I communicated my words, plus, it was a dyadic convocation meaning it was only between us. Not only did I use this feature but besides did my friend, showing, that in this generation features like Initialism is a normal way to talk and is not frowned upon by people of this generation. However people who have not grown up with Digital Communication in their lives believe the Standard English rules must not be broken (Prescriptivists) and therefore will disagree with the way some people express their language as they believe it is the wro ng way. David Crystal, who is a descriptivist someone who believes digital communication adds a new form of expression and wont judge the way we communicate, has a theory called linguistic economy which basically means we use features like Initialism because it uses as few characters as possible and therefore saves us time.Crystal also shows how Initialism is not actually a new feature of communication but actually can be dated back to 1689 when the term IOU (I Owe you) was first said, this is no different to the way the young society used the term lol (Laugh out loud). In digital communication without being able to show seventh cranial nerve expression, and hear tone of voice being able to express emotion is hard, however people have overcome this problem. In source 3 (text) emoticons are used, emoticons are used to show emotions without having to write it out. By using the available symbols on phones you are able to produce, faces, love hearts, animals etc. In texts and through a ll digital media ) this face means happy and this face (means sad. By adding emoticons to the end of your text or Facebook message the person receiving it knows how you are feeling or how the message was intended. Although this can also lead to misjudgement and problems. Symbols arranged like this

Two-Wheeler Automobile Industry in India

TWO-WHEELER AUTOMOBILE industriousness IN INDIA By group IX, MBA secondment A Submitted to Submitted by Mrs. Smitha Nayak Anooj Balachandra Chandrakanti Shatrudra Saurabh ACKNOWLEDGEMENTThe satisfaction and joy that accompanies the successful completion of a task is incomplete with turn out mentioning the have-to doe with of the person who extended her support and support in making it a success. We be greatly indebted to Mrs. Smitha Nayak , our Project Guide and Mentor for devoting her valuable time and efforts towards our project. We thank her for being a constant blood line of k nowledge, inspiration and help during this period of making project.GROUP IX Anooj Balachandra Chandrakanti Shatrudra Saurabh TABLE OF CONTENT * Objective of the project * Introduction to Indian auto alert perseverance * BCG matrix delegacy of automobile sector among motley sectors * everyplace capture of 2- bicycler sector Fleet composition of either in all vehicles * Two- wheeler fleet composition in India * Structure of two-wheeler industry * Usage pattern of two-wheeler in India * Key players in two wheeler industry * Introduction & Product mix friend Honda & Bajaj (competitor) * 4 Ps of food marketing of maven Honda * market place segmentation, Targeting and Positioning of champ Honda. * Porters five force model for Hero Honda * SWOT analysis of Hero Honda (Karizma) * SWOT analysis of Bajaj (Pulsar) * Comparison of advertising scheme of Hero Honda and Bajaj * Future challenges ,Plans and SuggestionsOBJECTIVE OF THE PROJECT- The main objectives of the Project study atomic number 18 * Detailed analysis of Automobile industry which is gearing towards international standards. * To conduct market investigate with regard to two-wheeler automobile industry and understand its marketing strategies. * Analyze the impact of qualitative factors on industrys and keep friendships prospects * Comparative analysis of major tough competitor. * To understand the curre nt trends in two-wheeler automobile industry. INTRODUCTION TO INDIAN AUTOMOBILE INDUSTRY Automobile is adept of the mammothst industries in global market.Being the drawing card in crossing and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic harvest-home. During the last decade, well directed efforts have been made to propose a saucy look to the automobile policy for realizing the sectors full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in upgradeing automobile ingest, especially from the population in the middle in gain group. A Nations economy is well known from its transport system.For instant and quick growth in economy, a well-developed and well-networked transportation system is essential. As Indias transport network is developing at a fast pace, Indian Automobile intentness is growing too. Also, the Automobile industry has strong backward a nd forward linkages and hence adds employment to a large section of the population. Thus the role of Automobile manufacturing is very essential in Indian economy. Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industry implicates the manufacturing of trucks, buses, passenger cars, defence vehicles, two-wheelers.The two-wheeler manufacturing is reign by companies want TVS, Honda takecycle & Scooter India (Pvt. ) Ltd. , Hero Honda, Yamaha, Bajaj, etc. The automobile industry in the country is one of the key sectors of the economy in harm of the employment opportunities that it offers. The industry directly employs close to around 0. 2 million people and indirectly employs around 10 million people. The prospects of the industry also has a bearing on the auto-component industry which is also a major sector in the Indian economy directly employing 0. 25 million people.BCG Matrix way of Automobile Sector among various Sectors- In an econom y, different industries are present and different industries have different growth rate as compared to the growth of the economy. In an economy, there are a number of major industries and they all occupy different positions in the BCG matrix according to their growth and contribution towards the economy. In the Indian economy, some of the major sectors are FMCG, automobiles, banking and insurance, steel, telecom, software, pharmacology and retail sectors and these can be placed in the different positions in the matrix as shown be pocket-sizeINDUSTRY BCG MATRIX AUTOMOBILES Market Growth Rate gamey Banking & Insurance Software STARS QUESTION MARKS Retail Telecom CASH COWS Low FMCG DOGS High Low Relative market package BCG matrix is used to de shapeine the relative position of the companies of an industry or different SBUs of any institution, in terms of the market growth rate and the market share of the company in the industry. In the Indian automobile sector, the major players are Maruti Suzuki Limited, General motors, Mahindra and Mahindra, Tata Motors, Hero Honda and Bajaj auto.In the BCG matrix, the companies are placed in one of the fol clinical depressioning four categories Star, Cash Cows, Dogs and Question marks. In the Stars we place the companies with high market growth and high market share, cash cows are the companies who have minor market growth rate and high relative market share, the category of the question marks include the companies with broken relative market share and high market growth rate and dogs include the companies who have low relative market share and low market growth rate. OVERVIEW OF TWO WHEELER SECTOR Two Wheeler IndustryIndian two -wheeler contributes the largest volumes amongst all the segments in automobile industry. This segment can be slackly categorized into 3 sub-segments viz. scooters, motorcycles and mopeds. In the last four to five years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the clownish areas, consumers have arise to resembling sturdier rolls to withstand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2008-09.The Euro emission norms effective from April 2000 led to the existing players in the two- gibe segment to install catalytic converters. All the rising models are now being replaced by 4-stroke motorcycles. Excise duty on motorcycles has been reduced from 32% to 24%, resulting in determine reduction, which has aided in propelling the demand for motorcycles. Within the two-wheeler industry, motorcycle segment grew at a phenomenally high rate of 35% as against a deceleration of 3% for scooters and 27% for mopeds. In fact, motorcycle has been taking away the share of scooters and mopeds in a 4. million two-wheeler market and inflate ah ead with its market share of 68%. The increasing demand from semi-urban and rural segments whitethorn have received this corroboratory shift towards motorcycles. Also, easy credit rating coupled with low interest rate regime, constrained personal transport, increasing income levels in middle class and higher aspirations of young people all seem to be the factors amenable for such high growth in two-wheelers. The growth in two-wheelers has been robust enough to counter the slowdown and other factors constraining the overall business natural process in the country.Also, rationalization of excise duty in the Union Budget 2002-03 had a positive impact on the demand for motorcycles. We also expect the motorcycles to hold out to lead the two-wheeler segment like in all other Asian countries. Available forecasts suggest that this trend would continue for another couple of years and the industry would record n wee double-digit average annual growth up to 2006. During the year, there ha ve been meaning(a) developments in two-wheeler industry. The disputation has strengthened though there are hardly any untried entrants into the industry.There is an increasing emphasis on price and this has led to cost cutting efforts all across the industry, thereby, making the node an crowning(prenominal) beneficiary. The trend also saw mental institution of new motorcycles with capacity ranging from 100 to 180cc bikes. We anticipate that many more(prenominal) new models will be launched during the year and provide customers plenty of choice at competitive prices. Businesses cannot consistently grow at 25-30 per cent. Each business has a tendency to taper and plateau after attaining a differentiateicular size. An annual growth rate of 10-12 per cent over a period of time is extremely healthy.The TCS study rankings are conducted at the motorcycle segment-level to provide comparisons among similar groups of motorcycles. Motorcycles ranking highest in their respective segmen ts for TCS are Hero Honda CD100 SS (best standard motorcycle segment) Hero Honda Splendor (best executive motorcycle segment) Bajaj Pulsar (best grant motorcycle segment) and munificent En plain Bullet Electra (best cruiser motorcycle segment). The feeling of informaldom and being one with the Nature comes scarce from riding a two wheeler. Indians prefer the two wheelers because of their subtile manageable size, low maintenance, and pricing and easy loan repayments.Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Two wheelers in India are the second largest manufacturer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50s. The Automobile Products of India (API) booster cableted manufacturing scooters in the country. rhythms are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was predominate by API it was later over taken by Bajaj Auto. Although various political science and private enterprises entered the fray for scooters, the only new player that has lasted bowl today is LML. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was assailable to foreign aspiration in the mid-80s.And the then market leaders Escorts and Enfield were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese pin ventures. With the availability of furnish efficient low force out bikes, demand swelled, resulting in Hero Honda then the only producer of four stroke bikes (1 00cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing.In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth beat up in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a intersectionion loss of 0. mn vehicles. Barring Hero Honda, all the major produce rs suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit squelch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either inform losses or a fall in profits. Two wheeler fleet composition in India- STRUCTURE OF TWO WHEELER INDUSTRY Mopeds- Over the last 15 years, mopeds contribution in overall 2-wheelers has declined significantly and now it body a marginal category with just one manufacturer for the product. Its contribution in the 2-wheelers industry now stands at 5% and we expect that this segment will continue to be marginalised. The only player in this segment is TVS Motor. * Scooters- Advent of fuel efficient motorcycles in the Indian 2-wheelers industry led to d ecline of Scooters. However, over the last five years, it has made a convalescence and is emerging as a niche segment targeted towards women commuters.One of the reasons for this is the increasing need of mobility for the women commuters especially in the urban areas is due to higher number of college going girls and great participation of women in urban work force. The product itself has gone for a complete revamp and now this category mainly consists of gearless(prenominal) products. This segment is now dominated by Japanese manufacturers with HMSI having the leadership. HH, which is a late entrant in this segment, has also cornered a sizeable market share in the scooter segment. another(prenominal) development in this segment is the launch of battery operated scooters.However, given the high replacement cost for the batteries, this has remained a marginal segment. * Motor cycles and bikes- * executive director Segment Executive segment is the largest motorcycle segment and thi s is the stronghold of market leader HH. Competitors have tried to challenge HH in this segment, however all such challenges have fizzled out over time. With higher growth in economy segment, the contribution of this segment had come below 50% in FY06. However over the last terce years, it has made a strong come back and now accounts for almost 60% of the motorcycle share. * Premium SegmentThis segment was creation of HH with CBZ And KARIZMA however major boost to the segment was given by BAJAJ finished Pulsar which has dominated the segment. HH has remained a marginal player in this segment and one of the reasons for this is presence of HMSI in this segment. This segment remains a small segment in the Indian market with contribution of around 23% to the motorcycle industry. This is the performance segment and customers pay a premium for the novelty. Hence constant upgradation in the product is a requisite for success in this segment. Usage Pattern of two-wheelers in IndiaIs quite different from other countries * sign cost and fuel economy are highest priority. * Low maintenance costs are desired. * Small entrepreneurs and farmers conduct their business carrying loads. * Very limited usage for sports bike. * Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments. Key players in the Two-wheeler industry * Hero Honda motors ltd. * Bajaj auto ltd. * TVS motors company ltd. * Yamaha motors India * Honda motorcycle and scooters India Motorcycles in India Bikes comprise a major segment of Indian two wheeler industry.Companies Hero Honda Motors Ltd (HHML ) Hero Honda Motors Limited was realised in 1984, as a joint venture between Indias Hero Group (worlds largest bicycle manufacturers) and Japans Honda Motor Company. And establishd the worlds single largest two wheeler company and also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India. Over 19 million Hero Honda two wheelers running on Indian roads today. * Hero Honda CD Dawn * Hero Honda CD Deluxe * Hero Honda Glamour * Hero Honda Glamour-Fi * Hero Honda Karizma * Hero Honda Passion Plus Hero Honda Pleasure * Hero Honda exceedingly Splendor * Hero Honda Splendor NXG * Hero Honda CBZ X-Treme Bajaj Auto Ltd Company Bajaj is the first Indian two wheeler automobile company in the market since 1945 with the name M/s Bacharj trading corporation private limited. In 1959 M/s Bacharj trading corporation private limited change its name as Bajaj Auto Ltd. Bajaj Auto obtains license from the Government of India to manufacture two- and three-wheelers vehicles in 1959. * Bajaj Avenger * Bajaj CT 100 * Bajaj Platina * Bajaj Discover DTSi * Bajaj Pulsar DTSi * Bajaj Wave * Bajaj Wind 125 * Sonic DTSiTVS Motor Company TVS Motors is the third largest company in the two-wheeler industry with a market share of 16%. Infect, it is the only Indian company without a foreign coaction in the two-wheeler industry. When the company opted out of the collaboration with Suzuki in 2002, many believed that TVS was headed towards extinction. But the company proved the doomsayers wrong and came out with a very successful TVS Victor. TVS Motors Ltd. earlier incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki Motors of Japan, TVS was one of the leaders in two-wheeler industry. TVS Apache * TVS Centra * TVS Fiero * TVS Star * TVS Victor Yamaha Motor India Yamaha Motor Corporation is the auto mobile company of Japan (1953) which works in India since 1955 and providing latest technology in India from last two decades. Yamaha Motor India was incorporated in august 2001 as a 100% footslogger of Yamaha motor corporation, Japan * Yamaha CruxS * Yamaha G5 * Yamaha Gladiator * Yamaha FZ 16 * Yamaha R15 * Yamaha Fazer Honda motor Honda motors of Japan is not a new name in the two wheeler scenario in the country, they were in a tie up with the Fir odias owned Kinetic group.However in the late 90s they parted ways after problems arose over issues like introduction of new models, advertising expenditure, marketing strategies and other related issues. In the mid 80 Honda motors of Japan joined hands with the largest bicycle maker of India the Hero cycles to create Hero Honda which in a couple of decades or so have gone on to become the single largest motorcycle company in the world. though Honda has come on its own on the Indian market yet it will be providing technological support to Hero Honda for the next ten years.Thus presenting a unique situation in which the company will be in direct competition with the company which it has been associated for nearly two decades. Honda Motorcycles and Scooters India limited, a 100% subsidiary of Honda motor company Japan matterually entered the Indian market with Honda Unicorn in 2004. * Honda Unicorn * Honda activa at a time further the marketing strategies of attack aircraft HONDA a nd its competitor BAJAJ will be analyzed. HERO HONDA * The Company was Incorporated on 19th January,1984 at New Delhi as a joint venture. Today Hero Honda is the largest two-wheeler manufacturer in the world producing more than 3 million units of two-wheeler per year. * The companys most popular model is the Hero Honda Splendour, which is the worlds largest-selling motorcycle. * Over 19 million Hero Honda two wheelers are on Indian roads today. * Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. * During the fiscal year 2008-09, the company has sold 3. 28 million bikes. harvest-time MIX SCOOTER BIKE 100CC 125CC 150CC 220CC PLEASURE CD 100SPLENDORSPLENDOR+PASSIONPASSION+ AMBITIONGLAMOR CBZCBZ XTREME KARIZMABAJAJ (COMPETITOR) * Established in 1945. * Started production of scooters in 1961 and became first two wheeler manufacturing company of India. * Bajaj Auto, is ranked as the worlds fourth largest two and three- wheeler manufacturer. * Bajaj Auto is Indias largest exporter of two wheelers. * During 2008-09, the company exported 772,519 two and three-wheelers recording a growth of 25 percent over 2007-08. * Exports now constitute 37 per cent in volume terms and 35 per cent IN value of net sales. PRODUCT MIX 100CC 125CC 135CC 150CC 180CC 200CC 220CC BAJAJ CT 100, BAJAJ PLTINIA, BAJAJ pother DISCOVER,BAJAJ WIND,BAJAJ XCD PULSAR-135 PULSAR-150 PULSAR-180,AVENGER PULSAR-200 PULSAR-220 4 Ps OF MARKETING OF HERO HONDA - PRODUCT Hero Honda, which has a technology tie-up with Japans Honda Motors, was currently discussing the feasibility of manufacturing scooters for the Indian market, Mr. Munjal said. However, the company has a binding clause with Hondas scooter manufacturing Indian subsidiary, preventing it from making scooters till 2004. Hero Honda Motors, Indias largest motorcycle company, has launched the premium segment 223cc motorcycle Karizma priced at Rs 79,000 (ex-showroom, Delhi).Many of the products which the company has started with have been phased off. Now the existing products are Karizma, Ambition, CBZ, Splendor, Splendor+, Passion, Passion Plus, CD 100 SS, CD 100 and CD Dawn. The TCS study examines customer evaluations at three distinct self-command periods 1 to 6 months, 7 to 18 months, and 25 to 36 months. This helps in understanding the differences in satisfaction during initial ownership, in-warranty and post-warranty ownership periods. Satisfaction ratings decline as the length of vehicle ownership increases.However, Hero Honda Splendor is among the few models to maintain consistency across the three ownership periods. PRICING Pricing is a important component of marketing mix of the firm. Determining the prices of different products of a firm is very difficult task of the marketing manager. Price denotes money value of a product. If represent the amount of money for which a product can be exchange. In other words, prices represents the money which the buyer pays to the seller for a product price represent the exchange value of goods and services in terms of money. Price is all around.Price factor has very well been touched by the manufacturers. The pricing dodge of the company is very set. They price their product according to the cost of production and also by keeping an eye on the price of the competitors of that segment and demand of the product in the market. A pricing strategy that ensured an average manufacturer margin that game dealer an adequate return and created a reputation with consumers like a company selling a good quality product at a reasonable price. Industry focus themselves the low cost producer with good quality and aimed to maintain the price advantage in every market of two wheelers.Hero Honda group ensures an easily affordable pricing through delicate transportation to common man. It fixes customer centric pricing that provide customer total satisfaction. Hero Hondas pricing objectives are List price, Discount, Financing schemes, realisation terms, and Maximize profits Hero Honda group ensures an easily affordable pricing through excellent transportation to common man. It fixes customer centric pricing that provides the customer with total satisfaction. PLACE CHANNELS OF DISTRIBUTION As a company, dealers play a major role in serving customers, while growing and sustaining markets.Hero Honda has a network of more than 3500 strong and dedicated Authorized dealers. A network that has helped Hero Hondas name and its promise of reliable quality to every part of the country. The power of this highly efficient and motivated network goes a long way to create goodwill for Hero Honda check among countless consumers besides creating availability and after sales services. The channel of distribution is a direct dealer network. A direct dealer is a dealer who is authorized to secure the product directly from the company and sell. PHYSICAL DISTRIBUTION Hero Honda has more than 3500 showrooms in India.Some of the Auth orized dealers of Hero Honda Karizma, in and around Bombay, are Max Motors (Bombay) F. P. Motors (Bombay) Axis Motors (Thane) Ranjeet Motors (Thane) Ahir Motors (Kalyan) Spectra Motors (New Bombay) H. M. Motors (Panvel) furtherance Promotional tools 1. advertisement It is defined as a paid non-personal communication with a target (usually mass) market. It is cost effective and can reach a large number of people. It can also be used for long term or short term objectives. There are various forms or mediums through which can advertise. A. Broadcast Media * Television * Radio * Cinema B. Print media Newspapers * Magazines * Leaflets C. Outdoor media * Posters and billboards. 2. PUBLIC RELATIONS AN PUBLICITY Public relations are an umbrella term and refer to the totality of the organizations behavior with respect to the society in which it operates. The maybe regarded as good or bad and is reflected in the companys reputation and image. 3. SPONSORSHIP Sponsorship can be seen as a part of public relations and it is certainly the case that some sponsorship goes on to generate positive publicity for the organization. The company has not left any stone untamed in sponsoring the major events both globally and domestically.The biggest of all is the sponsorship of the WORLD CUP for which Hero Honda has the credit of being the only two-wheeler company in the world to do so. Recently they are sponsoring the Hockey World cup. Besides this, the company has also sponsored events like Master Golf, television academy awards, etc, Thus the company has gained a lot of reputation by doing so. 4. DISCOUNTS/OFFERS The company has started giving discounts and other offers to the customers on the purchase of a new bike, for instance, with the World Cup offer, in which the consumer was to get a 1 gm gold coin with every purchase.But after all these schemes and benefits may be because of cut-throat competition in the segment with heavyweight competition such as Bajaj, kinetic, Yamaha, and TVS the company (HERO HONDA) officially says Our aim is to proactively and consistently deliver value to the customer. We are giving back to the customer after becoming successful. Most companies give discounts only when their products are not doing well in the market. There is lost of competition in the segment, especially from Bajaj.But the reason for Hero Hondas success it that we are consumer-focused while other companies such as Bajaj tends to be more competitor-focused. 5. Test ride and Road show PROMOTION POLICY * Company gives advertisement in different media vehicles time to time. Like in TV. Magazines, newspaper, etc. * Hero Honda also organizes free service camps every year. * Hero Honda also takes art in trade fair. * Hero Honda with the help of ICICI Bank provides loan to the customers & also provide easy monthly installment scheme to customers. * Hero Honda gives huge commission to their dealers.Advertisement, local events sponsorship and promotions and inv iting a prominent personality for the inaugural or first like delivery agency would contribute effectively in generating a wider local interest and attention. Hero Hondas latest DKD 2 commercial its two brand starring its embassador and Indias heart throbs, Hritik Roshan and Sourav Ganguly, truly reflects the multi fact roles that todays new generation plays. The commercial reflecting the charisma and vibrancy of these two stars, takes Desh Ki Dhadkan to dazzling new heights. It is young, colorful and vibrant and represents the icons of contemporary times.And it will go a long way in strengthening the leadership status of the product by the mile. The new commercial is powerful film repeat with an impressive storyline. The effort to pack the story, drama and impact in just 60 seconds was phenomenal challenge itself. The caprice was born(p) itself. The idea was born out of the very essence of Hero and Stars. Keeping in mind would cause on the drama and impact it would cause on the audience. It is a commercial packed with action where todays heart throbs, Hritik and saurav, are seen tackling new roles.The story being in a field adjoining a hill with two cool men, Hritik and Sourav on Hero Honda bikes and Passion respectively. Both Sameer and Aditya win lifetime opportunity act with Hritik and Sourav, the two star heartthrobs of millions in India and all four will be seen in action in the new commercial DKD-2. These are some of the Slogan for every product (Bike) and these are following- CD-100Fill it, shut it, Forget it. CD100SSTough and Rugged. Splendor Designed to Excel. Street SmartLicense to enjoy. PassionWhen style matters, Bike born in studio not in factory.CBZMotorcycling Unplugged. MARKET SEGMENTATION OF HERO HONDA * Demographic Segmentation * Income HERO HONDA products are offered to the public taking into retainer all the income groups in the society. * Age The main segmented group for the motorcycle are 18 years and above. * Occupation All kinds of people are taken into account. Students, professionals, Govt. Servants, etc. * Geographic Segmentation The potential customers are basically from every regions of India. * Psychographic segmentationPeople purchasing bikes are very economical, quality, brand conscious and loyality. behavioral segmentationThis segmentation is done considering user status, benefit wise. TARGETING AND POSITIONING OF HERO HONDA TARGETING The proposed targeting people in the age group of 18 years and above with a average monthly income of approximately Rs. 10,000 and above, who are brand loyal and who are either students or retired individuals or may be employed as professionals, government servants or having their own business, but mostly male i. e on the different stratas of the population. POSITIONING The image that Hero Honda creates in the mind of the customers is the faith. The add shown by it says Desh ki Dhadkan.That means its a member of the Indian family. It represents the Indian culture and s ociety. The objectives can be achieved through the implementation of suitable marketing strategy by the organisation. It is the marketing logic that is formulated keeping in mind the needs of the consumers and also strategies of the competitors. Porters five force model for Hero Honda- Bargaining cause of suppliers Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work is outsourced. Proper supply chain management is a costly yet critical need. Bargaining Power of BuyerBuyers in automobile market have more choice to choose from and the increasing competition is driving the bargaining power of customers uphill. With more models to choose from in almost all categories, the market forces have empowered the buyers to a large extent. Competitive rival The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily compulsive by the technical capabilities acquired over years of gestation under the technical collaboration with international players. Threat of change Products There is no perfect substitute to this industry.Also, if there is any substitute to a two-wheeler, Bajaj has presence in it. Cars, which again are a mode of transport, do never directly compete or come in consideration while selecting a two-wheeler, cycles do never even compete with the low entry level moped for even this choice comes at a comparatively higher economic potential. Threat of new entrantsHere the threat of new depends on the economies of scale of the cost of production, and customer switching costs, entrance to industry distribution channels. S. W. O. T. ANALYSIS OF HERO HONDA (KARIZMA)- STRENGTH It has a good speed and sporty look Karizma is the First bike in India launched under Sports Bike Segment. Loyal Customer Base In the past four years, Karizma has been successful in building up a good and loyal base among its customers. aft(prenominal) Sales Service Till today, customers are satisfied with the after sales service provided by Hero Honda for this particular product. Refinement, comfort, great handling and that much-sought-after big bike feel are all available on the Karizma. Brand Recall the name Karizma itself is a metaphor to its success. The brand Karizma has given a good course of study to this product in the Sports Bike Segment. WEAKNESS High Maintenance The maintenance of Karizma is high as compared to its biggest competitor Bajaj Pulsar 200cc and 220cc. elicit Efficiency The pulsar 200cc offers an impressive mileage of 38. 3kpl in city and 42. 4kpl in highway against the Karizma offers only 30kpl in city and a decent figure of 45kpl in highway. Less Promotion the promotions and ads of Karizma are very less as compared to its competitors. OPPORTUNITIES If Hero Honda comes up with the idea of changing some features of Karizma, like self cancelling indicators, soft touch handle bar and di gital speedometer, it will help them to boost up the sales of Karizma. If they are able to improvise the fuel efficiency of Karizma, it will be a golden opportunity to take over the market. THREATS The major threat faced by Hero Honda Karizma is from Bajaj Pulsar, who has always been the market leader in the 150 plus segment with 60% market share. Karizmas strong competitors Bajaj and TVS, in 150 cc plus segment, already posses certain features like self-controlling indicators, soft touch handle bar which Karizma lacks. The competitor Pulsar 200cc has already come up with oil cooled engine which delivers maximum power.This is again a major threat to Karizma. S. W. O. T. ANALYSIS OF BAJAJ (PULSAR 220cc) STRENGTHS Pulsar 220cc features Indias First Oil Cooled Engine which delivers maximum power making it most powerful engine offered by Bajaj. New Pulsar also provides Digital Speedometer, Self Canceling Indicators which is for the First time in this segment in India. Fuel efficie ncy Pulsar 220cc delivers an impressive mileage of 38. 2 kmpl in city as compared to Karizma which delivers 30 kmpl in city. Customer Base In past decade Bajaj has established a strong base amongst its customers.WEAKNESS Style and Design PULSAR 200cc and 220cc derives their styling from there previous version Pulsar 150 Dts-i and 180 Dts-i. Pricing Bajaj 220cc (Rs 82449 basic price) is costlier than karizma(Rs 78000 basic price) OPPORTUNITIES If they derive new styling, shape, design for pulsar 200cc and 220cc then they can attract more customers. Taking into consideration the reviews of the customers regarding the fairing of 220cc and making the needful changes will be an opportunity to capture an even bigger share of the 200cc+ segment THREATS The biggest threat is faced from the goodwill of Karizma in this segment who is the Four-Stroke Two Wheeler Ruler of the Indian bike market. Certain technical faults in the bike design which are potentially dangerous to the riders safe ty can be disastrous to the image of the bike. COMPARISION OF ADVERTISING STRATEY OF HERO HONDA AND BAJAJ ADVERTISING STRATEGY OF HERO HONDA- Currently the number one company in terms of sales and has been dominant in the two-wheeler segment since the past decade. Since the inception of hero sandwich Honda, the company has been using television as a major role for its publicity.Though hero Honda was dominant in sales it lacked the skills of creating a spectacular ad till now. Though it had a vast range of mobiles, its advertising strategy was not up to the mark. For its publicity hero Honda has been using many famous celebrities like Saurav Ganguly, the passkey of Indian cricket team, Hritik Roshan and other famous personalities as their brand ambassadors. Thus, hero Honda has been spending huge amounts on its publicity. The biggest of all is the sponsorship of the WORLD CUP for which Hero Honda has the credit of being the only two-wheeler company in the world to do so.Presently t hey have tried to gain publicity by sponsoring the hockey world cup event which is the national game of India. There by creating a sense oneness and Nationalism through providing publicity and encouragement to the game by various ads. By sponsoring the hockey wprld cup event ,which is a national game of india ADVERTISING STRATEGY OF BAJAJ- Bajaj is always known for its outstanding ads over the period of time. Since its inception, Bajaj has come out with variety of ads and were always successful in their advertisements. Scooters were well known by the brand name of Bajaj.Be it any scooter, one used to recognize it by the brand name Bajaj. This was the identity a decade ago which the Bajaj has still maintained. Bajaj is always known for its ads without well-known brand ambassadors which is again a plus layover to its cart as it saves a huge cost in terms of brand ambassadors unlike Hero Honda and TVS. Prior, Bajaj used to convey the feeling of Indianness in its ads. With a punch l ine Hamara Bajaj Bajaj drove into everybodys hearts and the title song of Naye Bharat Ki Naye Tasveer added a great value to its mobikes and scooters.A couple of years back, Bajaj had introduced an advertisement which promoted all the different ranges it had, wherein they had shown each product they had with a feeling of Indianness. Example Eliminator passes-by a rangoli and drives slowly sideways without disturbing it. People on boxer pass-by a tabernacle and bend their head to give a little offering. Such ads had revealing Indian culture had a great effect on Indians and Bajaj was successful in most of its ads. But recently, Bajaj had changed its brand logo along with its punch line i. e. Hamara Bajaj got converted to Inspiring Confidence.The reason for this change as told by the company officials was to keep pace with the new technologies in the fast moving world. Even though it had changed its punch line, it didnt have much effect on its brand image. A year back, Bajaj introduce d DTSi technology upgrading its always successful PULSAR 150cc and 180cc. Though Bajaj had changed its identity it still dominates for its creativity in ads. Future Challenges and Plans- * Sustaining the growth rate. * Need for innovation low cost/ hybrid vehicles. * Upgrading Indian two-wheeler products. * Taking the products to the global market. * Capturing Indian as well as global market.Suggestions- * Encourage exports. * Provide various two-wheeler financing schemes among manufacturers. * heart-to-heart R&D centers. * Pressurize government to reduce taxes and duties. * Collaborate with global players. Conclusion - The outlook for Indias automotive sector is highly promising. In view of current growth trends and prospect of continuous economic growth of over 6 per cent, all segments of the auto industry are likely to see proceed growth. Large infrastructure development projects underway in India combined with favourable government policies will also drive automotive growth i n the next few years.

Sometimes It Snows In April

It was just a nonher typical evening at Silver Town. Rowan, Shannon, pass through, and I were five friends from Madison proud and we were crusade past Rose H every (the famous haunted house) on that H on the wholeoween evening. The house lay in ruins. Not a single soul had lived in it for over fifty years. T here, it stood, a lone(prenominal) in the hills, rising from the green cane fields. There were no other houses near by. It stood there twenty-four hour period and night, all alone. both one said the devil lived there and that anyone who slept in the house will die violently and mysteriously or survive, hopelessly insane.Nevertheless people did go into the house from m to era. We all went in as well but that was in broad daylight, of course. We visited the grand rooms and we went tweak the rachis staircases to the cellar, where Annie Palmer used to entrust black magic and where the dark brown stain that was said to be the blood of her last murdered husband. Rose Hall wa s non a tenuous place at all. Even in bright sunshine the windows were broken and black with dust and grime.Every Halloween night the five of us, oh sorry I forgot to honorable mention macebearer, he has a record for violent disorder, well to me he has. it as 2 years ago on an Autumn evening me and macebearer went crush to the new arcade arena, and for nothing Mace beat up a young boy in the toilets, I had to hold him back. Mace has always been a bit odd and he always picks on people for no reason. He may be a mad person, but he for sure is my friend. Anyhow back to the story the 5 of us went down to our high school where other friends would come, and we used to hold up a Halloween party, sometimes everyone used to garments up as vampires and other weird things. But really, we use to get together with everyone and play games, sit a roach telling horror stories and mostly for fun.On that night we turned up to the party quite late and found every one busy playing games and ta lking. We walked in and found a round table near the corner and went to sit down. Just when we were all starting to get bored Shannon came up with the idea about playing truth or dare. We started to play and thats when all the trouble started to come. We all wrote out our separate dares on pieces of white paper, folded them and placed them in a vase. We picked out our dares. First Rowan, then me, Mace after, followed by Reeve and then Shannon. One by one every one started to leave as it as getting quite late and it was solo the five of us left and with one or two people that were on the other side of the hall. It all started when it was Shannons dare, I could tell it was something bad by the come along on Maces face.Shannons dare was to go to Rose Hall, knock on the door and say trick or treat. At first we all perspective that it was a very good idea and that we should all go trick or treating. It was really dark with hardly any one on the streets. every the little children had gone home and nearly all the lights were switched off. We drove up thuddingly and we could see the dark resigned house all there lone and it felt as though it was waiting for us. For some strange reason the journey up the hill seemed to take years and what more it was starting to rain, and not only that Mace was driving. It started to thunder and lightning struck, and then it looked at us, smelled us, it was as though the lightening and the misgiving from it was its light.The house never looked more evil, every film, nightmare, anything scary that makes me deprivation to run under my parents covers when their not there flashed before my very eyes, It gave me the shivers and I felt that something inside was telling me This is not right turn back, evil dwells here. These words were running through my head over and over again. At that moment I recall Reeve calling me. I told them to turn back the car in a very quiet voice. They all looked at me as though I was stupid or something. Then Reeve asked me what was rail at for the second time, but this time I didnt bother as I was starting to get really panicked. Nobody was listening to me. I thought they were all thinking I had gone mad. Just then I heard a whisper saying I cant turn the car. Straight away I looked at Maces face. I heard him say it again to the four of us.This time he said it in fear. We all went silent staring ahead. The only skilful to be heard was the rain. It was getting louder and louder as we drew closer and closer to the grim Rose Hall. In a flash we were there. It was dark. The rain had stopped promptly and I could olfactory property a frosty breeze rushing past my face it did not feel like the normal winter breeze, it was a wonky breeze, an evil, deathly breeze. Shannon walked towards the door slowly. We followed behind her and it felt as though each step that we took towards the door was the last. Knock, knock We felt the sound vibrate in the silence surround us.At this instant I grabbed Maces arm with the thought that something was going to open the door. We waited and waited till we all felt relieved that nothing was there to let us in. We all turned back with the intention of leaving, but just then we heard the door start to creak open slowly. Before we even had the aspect to look back Shannon, had gone and we heard it. We heard the faint scream for help. My legs started to shake, I was weak, I felt as though I was at a funeral, my heart was soft, and I could feel it beat, it was fast.The tears were there. Rowan screamed and then she urst into tears and fell down on her knees. We could feel the silent night looking down at the four of us, helpless, knowing that there was no turning back now, but only to face the fear ahead of us. It felt like as though we were in the part of a film, a funeral, everyone crying, sad music at the background, everywhere you look there was sorrow. The door was left there roomy open for us, and we knew that there was no way o ut. We made the final decision that we had to go into Rose Hall and find Shannon. We went in pairs me and Mace, Rowan and Reeve. We all had the fear hidden inside us, but outwardly we showed raveness as we stepped into the forbidden house.As we walked in, we found our selves in the middle of the hallway with only two straight undertake paths ahead of us that were never there before. Looking at these paths we knew that one of these path would lead us home where as one would lead us to another world, the world we did not want to enter, the world contradicted by hope, but we did not know which was which. Mace and I resolved that we would go right, but Reeve and Rowan wanted to go the akin way as well. We sensed that we only had a short period of time and we had no time to argue, so I ecided that Mace and I should go left and let the other two go right. As we approached our paths we all turned around at the same time, and looked at each other, thinking that its the last time. I ran t owards Reeve and my closest friend, Rowan, and gave them both a big hug, which felt to me as if it was bringing back all the memories of the five of us together with smiles on our faces.I felt Maces warm hand around my shoulder drawing me away from Reeve and Rowan. I remember Mace telling me that there was nothing we could do, except to face what was coming, we did not have a choice because, the door ad closed behind us. I managed to pull my-self away from both of them. We said good-bye to each other for the final time, and we started to walk. Our footsteps sounded very loud on the wooden floor. Everything smelt damp and fusty and there was silence as if many ears were listening to our footsteps. I felt as though I had been walking for many days without stopping, not realizing how often pain I was in, but instead realizing the fear. Mace and I started to walk faster, after a couple of legal proceeding or probably hours, I began to feel as though I was reaching destiny, only not kn owing what it was.Mace suddenly stopped. He grabbed my hand and pulled me back. We stood there for a couple of minutes and then we heard two screams. At first I did not want to believe what I had heard but I had to and I decided to go back for them. I didnt know what was going through my head I started to run as fast as I could until I tripped over something and for a minute I thought I was dead. I was sitting there when I felt something dripping on me. It was really dark which meant I couldnt see what it was, but I decided to smell it.It smelt weird. It smelt like blood. Just then I let out the oudest scream that I had ever screamed in my whole entire life. I heard Maces footsteps coming towards me as yet I did not look up. He came and sat undermentioned to me. I remember Mace whispering in my ear and asking me what was wrong. I told him I felt something dripping on me and it smelt like blood. Mace smokes, so he always carries a box of matches in-case his lighter never worked. We were both sitting there and it felt as though we had given up hope. Mace took a cigarette out of his pocket and a box of matches to light the cigarette. When the fire flicked on the match something took it out.I started to get really scared I knew something or someone else was in there isolated from the both of us. I sat there silently, trying my hardest not to make a move, I even held my breath, and although it was dark, I closed my eyes. Those couple of seconds felt like a couple of hours. He flicked his match again and this time the flame did not go out. He looked around to see if anything was there, but he couldnt find anything. Just then he felt something drip on him. He looked up slowly. I remember him being quiet for a long time until I looked up. It was a horrible site, a photographical site and memory, and I hate hinking about it. I was too shocked to cry or even say anything. I could feel my heart beat getting faster and my body getting cold and hot and cold and hot. It w as Shannon.She was covered in blood, her eyes red and wide open, her mouth also open with her tongue sticking out, accompanied with her ever slow blood flowing to the end of her tongue where it built up only to drip, there was blood all over her body, and there was only distinguishable as a pole trusted in her belly, flowing with blood, holding her, supporting her to the ceiling. She was a mess. All hope that I ever had was lost, it felt like a child getting its ost awaited toy and only after getting it, it was taken away, I felt what the people walking aimlessly in the desert with a dry throat felt, after running with joy at the first site of water only to discover it was a mirage. We couldnt do anything apart from walking ahead. Every step felt like the last one.We walked and walked in total darkness, with the presence of our recent memories until our legs couldnt carry us any longer so we both had to sit down. I put my head down and I remember thinking about what my family was do ing and what time it was. Just then Mace told me to look up, he told me that e reached it he told me that we have reached our destiny. Without saying a thing I stood up in amazement, speechless. Mace, Shannon, Rowan, and Reeve were home Darling, wake up. I opened my eyes so many people, my own people. Im home, Im home Where are the rest where are they? Im sorry darling. They , they died in the car accident. Thank god that you survived. From that day to this I dont know how we ended up in the car accident, and I dont know why I came back but Mace didnt. Every time I drive past Rose Hall I hear the screams of Reeve and Rowan and still see the body of Shannon.Twenty-five years have passed and things have changed in the outside world, but I have not changed. For me my past is still living and haunting me. I have still not yet uncovered the mysteries of that night in Rose Hall. Its a normal evening at Silver Town. Halloween night has come back to me again. And as Im driving towards Rose Hall I hear again the same voice, the voice that I once heard twenty-five years ago but this time it is saying Come come come. I still dont know if Mace lied when he said he couldnt turn the car around, but I do believe that he is still alive and I am going back for him..

Majoring in Philosophy Essay

An event was organized in a school for students who were deviation to attend college soon. Their main aim was to emphasize Major in philosophy. Many experts explained importance of philosophy. There are numerous reasons for choosing this course. In philosophy major, students are taught almost how to interpret, imagine, converse, and write advantageously. ism answers many human quires which grouped into three traditional categories. These are axiology the theory of value, Epistemology the theory of knowledge, Metaphysics basic kinds of things exist.Students kindle successfully complete philosophy if they posses good level of reading comprehension, transparency of thought, and good communication skill. Principles of philosophy apply to everyday life therefore courses are designed to use thoughts and theories from the register of philosophy to concentrate on real world issues in area of education, business, law, public policy, and society. The purposes of course in philosophy Maj or in applied ethics are particularly pertinent for students who are interested in the role played by ethical values in a diversity of paid settings. philosophy courses are important because philosophical concepts, ideology, and process of inquiry are related in several fields. Whatever students learn in philosophy can be applied in practically all aspects of life. This course allows candidates to know when to use a liberal sprinkling of words and when to use imagination power. Philosophy is good area of study that provides a high degree of personal accomplishment. Students exit also have opportunities to critically test the potential and the influence of modern-day theoretical and philosophical schools of thought in normal life.In studying profoundly about great philosophers, students can gain knowledge to think exhaustively about every aspect of human life. Philosophy major allows students to observe relations between very different fields of thought such as science, religion , and ethics. This course widens skills in writing, in argumentation, and in the communication of complex ideas. Philosophy course equip students to develop inherent personal value. They can experience blowup of consciousness, self-discovery, self-renewal, and a more clear direction in life.In short, philosophy is learning for full life span. For doing philosophy major, candidate must be well versed in a broad education and have good credits which must be upper division. Philosophy majors have the level best average score of any major on the verbal reasoning, analytic writing section and on the quantitative reasoning section. The most clear biography path for students majoring in philosophy is to complete graduation in philosophy and involve in teaching in reputed college or university.Many philosophy graduates aim non-academic profession. Philosophy major courses prepare students for vocations requiring a liberal arts education, including law, government, communication, managem ent, the ministry, teaching, or even business administration. To summarize, event attended in school encourages students to join Philosophy Major to enhance career and get steep success. It was communicated that philosophy is one of the most flexible majors in the humanities. It intersects with economics, politics, mathematics, psychology and history.Students studying philosophy will have a good understanding of about themselves and the world. In the event, professionals drew attention of students by stating important facts of philosophy. The reason of studying this course is that philosophy makes the instinct healthy and develops numerous skills to sharpen human mind. If a person wants to develop a variety of skills that prepare him for a wide variety of intellectual challenges, he must be serious in joining a philosophy major.

Creating My Own School Essay

The benefits of bringing up on the individual person no doubt extend beyond scotch effects. Jeremy Behrman and Nevzer Stacey cited that the effects of schooling spread beyond direct economic effects (1). As such is the case Behrman and Nevser adds, benefits include a better way of taking cargon of ourselves and consequently creating a better society in which to live (1). Based on this notion, it is important to make program line available for everyone regardless of race, color, tender status and gender or even physical condition.Education should be a right of everyone and no one should be denied of this right. However, the property of education has been the focal point in the educational arguments. The report of the United States Government Accountability Office (GAO) cited that although teachers play an essential role in improving the students performance, the quality of education especially in aras where poverty is high, remains bad due to teachers lack of competency in t he subject they teach (1).Thus it remains a consequence of the government and of the society to establish schools that will cater to the increasing demand of a quality education. The No Child Left Behind Act was a response to this demand, yet it is clear that there is still a great demand for schools that would cater to the growing need of the society of a quality education for children. It is for this reason that I should like to introduce the Early College conversations (ECC) school which is designed to serve especially working class student and those with special cases.With highly competent teachers duly licensed by the states licensing board, the ECC provides quality education for grades 9-12 that would prepare students to college with a high level of competitiveness and a strong sentiency of achieving success in life. The school is deeply anchored on the governments policy under No Child Left Behind Act (NCLBA) which emphasized on the qualification requirements for teachers. Under this act, the GAO report stated that states, di stiffs, and schools are responsible for ensuring that teacher meets these requirements (1).The GAO also stated that the NCLBA requires teachers of core academic subjects such as math and science be highly qualified. (1) The ECC proudly announces that it meets these requirements. The ECCs philosophy of education is based on the principle that education is for everyone and that everyone deserves quality education. The ECC adopts a method of teaching based on Ramdens (1992) distinctive ways of understanding teaching that is applicable to high school education wherein the teacher is seen as the organizer of student activity.Kate Ashcroft and Lorraine Foreman-Peck explained that in this method of teaching, the focus of the teaching and learning situation is on what the student does (69) and the role of the teacher is supervisory. In this case, as Ashcroft and Foreman-Peck pointed out, the interest of teaching methods is now focuse d on ensuring that students learn (69) and the teachers main concern is to motivate students to be actively move (69).With this method of teaching, the ECC management ensures that all students get quality education as we are implementing strict compliance for teachers to facilitate the students learning through motivating them to active and lively participation in the learning activities. As the school is connected to providing quality education, we have also implemented strict guidelines on the selection of teachers. Teachers were thoroughly screened if they have genuine interests in helping students learn regardless of their color, race, social status or physical condition.Thus, we are secure everyone that the ECC is student friendly and we are very much concern all our student get quality education as they finished their call with us. For students with disabilities, that is, those belong to section two of the definition given by the Individuals with Disabilities Education act of 2004 (IDEA) cited by Roger Pierangelo and George Giuliani which held, (ii) Disorders not included. The term does not include learning problems that are primarily the result of visual, hearing, or motor disabilities, of mental retardation, of emotional disturbance, or of environmental, cultural, or economic disadvantage (1)Students with disabilities that do not include learning problems because of the reasons mentioned in the definition, we encourage them to enroll at ECC as we have highly competent teachers to handle this special class. However, we require students with disabilities to seek certification from the local educational agency whether they responds to scientific, research-based intervention as part of the evaluation procedures.With teachers genuine concerns on students with disabilities, their primary aim is to ensure that students with disabilities learn equally with other students. Furthermore, the school facilities are designed for the convenience of these special students. These teachers are licensed by the state to handle special classes and they are skilled in communicating with students with disabilities. Overall, the school is committed on preparing our students to become successful individual regardless of their color, race, social status, and physical condition.The student who could finish their term at ECC will have an primaeval college credit because the school offers subjects that will provide them advantage when they go to college. Thus, with our commitment towards the future success in life of our students, and with efficient and highly qualified teachers we are confident we can lead our students to become competitive, success oriented and determined to achieve their dreams in life. For everyone out there, enroll now at Early Communication College and be assured of a quality education and of an exciting learning situation in the classroom.Work Cited Ashcroft, Kate & Foreman-Peck, Lorraine Managing Teaching and Learning in Further and higher(prenominal) Education Great Britain Routledge, 1994 Behrman, Jere R. & Stacey, Nevser The Social Benefits of Education USA University of Michigan, 1997 No Child Left Behind Act Improved Accessibility to Educations information USA The United States GAO, 2005 Pierangelo, Roger & Guiliani, George A. Teaching Students with Learning Disabilities USA Corwin Press, 2008