Internal And External Fit Of Coca Cola

Internal And External Fit Of Coca Cola Established in 1886, the Coca Cola Company operates in more than 200 countries markets more than 500 brands 3,300 beverage products. The Coca Cola Company explains its operations system this way. We are a global business that operates on a local scale in every community we do business The company believes its strengths lie in their ability to have a global reach at the same time have a local focus. The company has more than 300 bottling partners worldwide. The Coca Cola Company manufacturers sells concentrates, beverage bases syrups to bottling operations; owns the brands; is responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise distribute the finished branded beverages to their customers vending partners, who then sell the Coca Cola products to consumers. Organizational Strategy Product/Market Focus Coca cola is a company that knows that their main priority is to reach their products to the customers. Coca cola focuses on improving the product itself either by design, taste, ingredients, size, convenience, and many other factors. Coca-Colas target market satisfies a wide variety of cultural consumers around the world. Moreover, their products target people who are health conscious and people who are on a diet. Their products do fit all age groups from the young to the old. There are Coca-Cola products for the athletes who train for a sport, such as Powerade (Coca-Cola Product). Also, this company has focused on people who need coffee in the morning before they go to work. Coca- Cola owns a joint venture with Illycaffe, Italy coffee brand which is primarily for the people who are coffee-lovers. The focus of this market, Coca Cola, is applicable to both male and females. Coca- Cola does engage in product diversification throughout the world. Coke a product is mainly directed to th e young children. Their advertisements are mostly directed to the young. Coke wants to target the young because they know their product will give youths power and energy. Brand extension strategy has played a key role on Coke. Coke introduces new products under their trademark Coca-Cola. Brand extension strategy is quite effective under the Coke trademark. There will be this recognition and realization from consumers, that they will be drinking a Coca Cola product. Brand extension strategy puts a new product into an existing market. Diet Coke is an example of brand extension strategy which became successful. For instance, Diet Coke has been recognized gradually by consumers worldwide, it has low calories and has been sold over 100 countries. It promotes liveliness and energy to consumers similar to Coke. Many consumers who do enjoy coke as a soft drink, there would be a higher probability for a consumer to try a can of diet-coke due to brand awareness. Rationale: Coca Cola Company wants to continue focusing their needs for consumers with regards to delivering innovative food products which includes energy drinks, vitamins, and antioxidant drinks. Furthermore, Coca Cola is focusing on creating a healthy and active lifestyle that is more adaptive to consumer behavior. Coca cola is working with their bottling partners to enhance customer relationships and make their products widely known and distributed everywhere. Growth Strategy/Goals Hard goals In terms of its growth strategy, which is their market position in the beverage industry, Coca Cola Company is concentrating in opening more opportunities in developing markets by leveraging the scale reach of the Coca Cola system to shape capture value. The company intends to accomplish it by sharpening their execution at the point of sale and expanding the brand portfolio. The company has projected that these developing markets are expected to contribute approximately 20 percent of incremental population growth over the next 10 years. Personal expenditure per capita in these markets is expected to increase by 65% over the next decade. Furthermore, Coca Cola company anticipates that developing markets will contribute approximately  ¼ of the incremental unit case volume by 2020. Rationale The coca cola companys long term growth strategy of investing in emerging markets, is related to the Coca Cola Company projections in these markets. The CCC attributes this to a positive correlation between wealth and the increase in consumption of Nonalcoholic ready-to-drink(NARTD) beverages. From now to 2020, more than 1 billion people will join the middle class, and the per capita wealth for individuals will increase by nearly 30 percent. They have the ability to invest in new plants in places like china India. Over the next 3 years Coca Cola company plans to invest $2 billion, 3 new plants are expected to be finished in that time period. The company clearly understands in order for intended strategy to be attained, consumer access and system alignment is key to their growth in these emerging markets. This means placing more coolers throughout these countries, in order to drive on-the-go consumption. Soft goals The Coca Cola company is also encouraging their partners in the value chain, to enhance their soft skills within these developing markets. The company is focused on growing annual consumption of beverage products. The company intends to work with its bottling partners to establish new customer relationships grow existing ones, from street vendors restaurants, to large-scale grocers. Rationale The reason why the CCC emphasizes the development of soft skills, the Coca Cola Company has a vast distribution network to contend with. To remain a leader in the beverage industry, communicating with its partners along the value chain is an important aspect of their continued success in the beverage industry. As I have said, Coca Cola Company has a huge distribution network and it is one of the best distribution network in the world, nobody in the beverage industry can match this tremendous asset. Another reason why the Coca Cola company is successful in its core activities, stems from its mission, vision values. This is the source where the CCC can attribute its success, its long-term strategy to become the most widely available consumed soft drink in the world. Perhaps the following statement which comes from the CCCs mission, vision values strategic outlook can be deemed a poignant assertion. The world is changing all around us, to continue to thrive as a business over the ne xt ten years, beyond, we must look ahead, understand the trends forces that will shape our business in the future move swiftly to prepare for whats to come. We must get ready for tomorrow, today. Mission This is Coca Colas mission statement To refresh the worldà ¢Ã¢â€š ¬Ã‚ ¦To inspire moments of optimism and happinessà ¢Ã¢â€š ¬Ã‚ ¦To create value and make a difference. Coca Cola company mission statement clearly defines the purpose for which and reason why they exist as an organization. The employees must be feel they are a part of an organization that knows where it is heading, in terms of the language it uses with their mission statement. to create value make a difference resonates with belonging to an organization, that wants to create a culture of empowerment and continuous improvement. Vision Coca Cola Companys vision statement is a guide to what the company needs to accomplish so it can achieve sustainable and quality growth. The CCC vision statement is based on what we will call the six Ps (people, portfolio, partners, planet, profit, productivity) People: Be a great place to work, where people are inspired to the best they can be Portfolio: Bring the world a portfolio of quality beverage brands that anticipate satisfy peoples desires needs. Partners: Nurture a winning network of customers suppliers, together we create mutual enduring value. Planet: Be a responsible citizen that makes a difference by helping build support sustainable communities. Profit: Maximize long-term to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean fast-moving organization. Culture of CCC This quote epitomizes their culture: Our Winning Culture: Our winning culture defines the attitudes and behaviours that will be required of us to make our 2020 vision a reality Such is the importance of the Mission Vision of the CCC, I believe it is important to include the culture of this company. Because the culture shapes the attitudes behaviours of the everyone that works for the organization. The Coca Cola Company is identified with having a strong culture The CCC has incorporated the culture with their 2020 Vision, which is a long-term strategy aimed to be a RoadMap for understanding the trends and forces that will shape their business of the future. The CCC says it is a preparation of whats to come designed to seize on opportunities once they have been identified. This roadmap is based on winning together with their bottling partners. Values of The CCC Live Our Values: Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it is up to me Passion: Committed to heart mind Diversity: As inclusive as our brands Quality: What we do, we do well Values as we understand, act as a guide for our individual actions and group behaviour. They are the moral compass in our every day interactions with the internal external environment, customers, associates, public, family, friends, and institutions, Rationale The Coca Cola Companys mission, vision, culture, and values, defines and shapes the companys objectives into measurable expressions of what the organization intends to achieve. They include a mixture of hard and soft goals, the hierarchy or top management at Coca Cola Company understands they have to develop a blueprint that employees and the bottling partners can follow and identify with being successful in their business. One striking example comes from their vision statement one of the six Ps, which states, People: be a great place to work, where people are inspired to the best they can be Another vision statement says Partners: nurture a winning network of customers suppliers, together we create a mutual enduring value The CCCs vision, culture and values create an atmosphere of individual attainment and group accomplishment. Where the essence of individual talent is nurtured and encouraged, and group effort is identified as an important contributor to the goals of the CCC. Core activities The value of change plays an important part in the core activities of the Coca Cola Company because the company relies a lot in its suppliers, the bottles companies and the people selling the product. The suppliers are from people they get there ingredients like sugar, coffee, citrus around the world, the water they use in the process of making the beverage to the people in charge of the packaging.. Then come in role the Coca Cola system which is basically where first the company produces the beverages and then comes in play the bottling partners. They are independent bottling partners in charge manufacture, package and distribute the final product. Finally there is the selling the beverages process where the final products are taken to the warehouse for being distributed to retail outlets. The products are then distributed to the customers that are supermarket, convenience stores, restaurants, etc. And also to the vending machines and coolers that are place in strategic locations to reach all customers. And that way the product finally reach the consumers, around 1.6 billion time a day are the products consume Coca Cola Company depends a lot in other part to take the products to the consumers. They treat them with respect and importance and make them realize the importance of their work to the coca cola system. They have been using this system for years and so far had work perfectly. They are focus in the need of the consumers, the customers and the franchise partners; they think in terms of globalization, they are always aware of change. They also use an aggressive marketing strategy. Almost everywhere and in the most important events you can see a Coca Cola logo, they have billboards, commercials, products that will be associated with Coca Cola. Rationale The core activities are an important play for the company because if what makes them different from the rest of the company. They depends a lot in the suppliers the bottling companies and the customers. They play in an important role in making the product as the suppliers give them the prime materials. Then there are the bottling companies that are play an equal significant part, they are the package where the product is deliver and if you can see the bottle of the products of the company are immediately associated with the company. For example Coca Cola has a unique bottle design that everyone in the world with associate or recognized. Value Proposition Coca -Cola Company is an organization which provides value for their consumers and customers. Customers are their energy source for this organization. Creating the value starts with their coca cola products. Hence, this can greatly be achieved by greater variety of brands, pricing, packaging, and affordability. In addition, Coca-Cola products do focus on the customer lifestyle in terms of satisfaction. For example, if a person were to be on a diet, well there is diet coke. Hence, Coca Cola does engage in the customer needs in terms of the product. Coca- Cola has over nearly 400 brands (including water, juice, teas, coffees, energy drinks, and especially sodas) and wants to engage consumers to try something refreshing and new. It really comes down to choices for consumer in terms of coca cola products. Coca-cola brands include Fruitopia, Fanta, Sprite, Dasani, Nestea, Powerade, and many more brands. One of Coca-Colas slogans was Open Happiness. This slogan was represented to the consu mers and was meant to letting the consumers enjoy their products. Coca Cola is able to meet todays non-alcoholic beverage needs of consumers. Coca Colas current value proposition is The Coke Side of Life which represents happiness when you open up a can of coke or any other Coca-Cola product. The Coke Side of Life explains that it is an enjoyable, comfortable, and sociable environment when one actually consumes a Coca-Cola product. Rationale: Coca Cola Company continues to work on research/development and focus on making new products. For instance, a can of coke has a secret formula that will be difficult to imitate. Coca Cola products are significant because they make each product unique. Internal Fit/Factors Porter 5 Forces Analysis Threat of Entrants Coca-Cola does have a lot of competitors in the soft drink industry. The threat of entrants is low for the soft drink industry. There are very few entrants who can compete with Coke. In addition, a barrier to entry when entering the soft drink industry would be a high capital investment. If you dont have that high capital investment it would be hard to enter the industry. Coke nearly earns 48% of the soft drink industry and there are no competitors that are nowhere near coca colas distribution. Coca-Cola has over 500 brands of products which are potentially substitutes. To get the point, the buyer can switch from one product to another at no cost under the Coca Cola brand. Nowadays, consumers are really being health-conscious about their health. So they may not be interested in soft drinks but look at tea, juices, milk and even water. Certainly, Coke does have these products on hand. If Coca Cola decides to increase most of their product by a $0.50 increase, it would be very likely, consumers would buy Pepsi products. Coke can lose its profits margin and can have a major impact on the trademark itself if they increase prices. Price is a huge factor to take into consideration with regards to other entrants. The challenge for this organization today and the future is to focus private companies because they can imitate the products and put cheaper prices. Private companies currently earn 14.4% of the soft drink industry. Having strong barriers prevents from this rising situation to happen. One strong barrier to entrant that prevents from coming would be distribution channels. Coca cola has their products everywhere on their store shelves which make it accessible to consumers while new private companies will have a hard time selling their products to wholesalers, retailers, and distributors. Rationale: Entrants are slowly rising to the carbonated soft drink industry and as organization must find new barriers. Coca-Cola should continue to develop their brand loyalty worldwide and convince consumers to have reliability in their products. Barriers to entry One of the 5 forces that shape the soft drink industry is barriers to entry. The Coca Cola company says on its website it is facing strong competition from well-established global companies and many local participants. For this particular industry, the competitive forces are benign, (favourable). Most of the companies in the soft drink industry are profitable. The Coca Cola companys main competitors are Dr.Pepper, Nestle and Pepsico. These companies definitely have the advantage over there competitors. In porters 5 forces, Porter refers to supply-side economies of scale, where firms such as the CCC and Pepsico can produce at large volumes enjoy lower costs per unit because they can spread fixed costs over more units, employ more efficient technology, or command better terms from suppliers. According to Porters article, supply-side scale economies deter entry by forcing the aspiring entrant either to come in the industry on a large scale, which requires dislodging entrenched competito rs. How does a newcomer circumvent the barriers to soft drink industry? Perhaps create new distribution channels of their own. Creating a niche market for their drink in the form of marketing to a certain segment in the soft drink industry. Competitive Rivalry Competitive rivalry is between two main competitors the Coca Cola Company and Pepsico to satisfy the taste of consumers in this industry. Last month Beverage Digest reported that Pepsi-Colas market share fell 0.5 percentage point while Diet Coke slipped just 0.1 percentage point in the U.S. supermarkets, convenience stores and other retail outlets. The two companies have fought over the past decade to win market share from one another as overall sales dropped. This relates to Porters article on the 5 competitive forces that shape strategy. There is an intense rivalry between these two companies. According to porter high rivalry, limits the profitability of the industry. The Coca Cola Company and Pepsico are competing based on brand image. Power of the buyers One of the 5 forces of porter is buyers the power of the, for Coca Cola Company the power of the buyers is high. They play an important role in the Company process because they are part of the distribution process of the company. They play an important role in distributing the system so it can reach the consumers. They are part of the company and the process. They are part of the strategy used by the company. Power of the suppliers Another of the 5 forces of porter is the suppliers. As well they play an important role in the company process so they have a high power. They have a high power because they also play an important part of the process of the soft drinks. If they decided to boycott the company it will caused them serious damages. There will be a cost to switch suppliers because they will have to build a relationship since 0 and might lost incomes for doing that. External Fit(Diamond E. Model) Management Preferences The senior management team wants to increase the efficiency and effectiveness in the production and bottling sector. With regards to economies of scale, Coke continues to increase production at a low cost. As production of Coca Cola products increase, the cost of producing each unit falls. Moreover, the senior management continues to think about new products (in addition to their 500 products), develop beverages, make new programs and promotions, and meet the needs of customers. The senior management continues to strive for sustainability in their organization. Coca cola recently launched their plant bottle packaging, which basically means they have created their PET bottles from plant based materials. Hence, makes their product 100% recyclable. Muhtar Kent, chief operating officer continues his obligation with sustainability. In 10 years, he plans to reduce coca colas emission by a half. To continue improving performance, Coca-Cola continues to update their technology with regards to quality control. As well continue using better material for their products. In addition, this organization is starting to develop their products in rural areas of the world. The senior management team wants to let consumers know that they are the most trusted carbonated soft drink company and strive to achieve leadership in corporate sustainability. Rationale: The main preferences for Muhtar Kent, CEO, wants to develop and raise their brands, enhance revenue growth and increase productivity within their products. Resources The resources on the Coca Cola Company according to the Diamond E. Model are first the all the resources that the company have to keep on growing and innovating. From the shareholders to the investors, etc. The company has used many of these resources to create healthy products or bio friendly products. They are aware that many of their ingredients comes from the environment and the nature so they are trying to created a friendly environment where the environment is being look after. They have different programs that are meant to help the environments to maintain the natural resources of the land. This is very important because if one of the products they use is gone they wont be able to produce the product anymore. Organization What is the structure, leadership and unique features of the Coca Cola Company in relation to Fry/Killing Diamond E Model. It is what is referred to as the Coca Cola system, which comprises 300 bottling partners worldwide. The coca cola system operates through multiple local channels, the company manufactures and sells its concentrate, beverage bases and syrups to bottling operations, owns the brands and responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers. It is no wonder the coca cola company has one of the best distribution systems in the world and the ability to penetrate in markets where no company can duplicate is attribute to the structure and leadership at the Coca Cola company. The other unique aspect is the relationship it has with its bottling partners, who in turn works closely with customers, like g rocery stores, restaurants, street vendors, convenience stores, movie theatres, and amusement parks to execute localized strategies developed in partnership with the company. Part2 The strategic job we chose for our organization was Brand manager and the requisite job we chose was a Truck Driver/Vending Machine Supplier. Requisite Job at Coca Cola: Truck Driver/Vending Machine Supplier The requisite job for the Coca Cola company we agreed to use was the truck driver/vending machine supplier. This type of worker requires high school education, has to be licensed to drive a truck, may involve some lifting and moving heavy case of soft drinks. It would be an asset to be in good physical condition. But it is not a requirement. The job incumbent must be personable, because you are dealing with customers and consumers of the company on a daily basis. It would be ideal to hire from within the company a group of truck driver/vending machine suppliers, but due to the supply of this type of worker. We will hire from outside the company. It is easy to hire from a pool of truck driver/vending machine stockers. Duties -Responsible for delivering product and filling vending machines at all points of availability. -Collects and is accountable for money -Check accuracy and stability of the load -Restock machine to proper level, maintaining accuracy in stock levels -Invoice and collection of monies -Securing company assets -Ensure the machines are clean and in good working order -Ensure compliance with regulatory and company policies and procedures -Settle all accounts daily -Ensure product codes and Health codes are adhere to -Report damage to machines -Load supplies in a vehicle, such as a truck -Establish and maintain good customer relations with business owners and operators Knowledge/Skills/Attributes/other attributes of a Truck Driver/Vending Machine Supplier Knowledge -knowledge of the English language -Able to provide customer service and interpersonal relationships on one on one basis. -able to provide and identify customer service needs in a group dynamic situation. -being able to evaluate quickly customer service needs and know how to meet those needs -knowledge of simple mathematics and statistics -knowledgeable of relevant equipment and company safety policies and procedures. -able to understand and read provincial regulations, regarding the safe operation of a vehicle Skills -active listening -speaking -Critical thinking -Coordination -Service orientation -Judgement and Decision-making -Writing Abilities -Oral comprehension -Good Vision -Ability for good oral expression -Speech clarity -Written Comprehension -Control Precision -Depth Perception Other Attributes -Ability to perform and work directly with the Public -Able to deal with external customers -Able to have Face-to-Face discussions -Able to work with a group or team -Is able to work outdoors, exposure to all types of weather -Able to handle the daily contact with the same people in a professional and polite manner Labour Market for a Coca Cola Truck Driver/Vending Machine Supplier Based on the duties and KSAOs of this type of work at the Coca Cola company. We are not just looking to hire any driver. They need to have the experience in dealing with customers and the public. They must be committed to working for the company, because we are going to be testing the potential hirees. The testing will be based on questions about our companys occupational health procedures and equipment operation. The potential hirees will be tested on English language proficiency and Mathematics problem-solving etc They will also be quizzed on customer service skills. What type of interpersonal skills do they possess? This type of job consists of daily contact with customers and business owners. We will give provide further training for those drivers/vending suppliers at the companys expense. Based on these requirements for the job, we will need to find certain individuals that possess a high school diploma, with a clean driving record. The company is confident that we will find the se talented people to come and work for the Coca Cola company. The CCC will provide the additional training to enhance skills such English, written and oral comprehension. The training will also involve a simulation of driving a Coca cola delivery truck. How to handle tight corners for example, or driving on the highway, avoiding dangerous maneuvers, while changing lanes. We at Coca Cola believe we can, attract and retain this type of driver. They will go through Coca Cola University, and once they complete their goals with a certificate. They will have the ability to work anywhere in Canada and the U.S. The company believes by showing that commitment and belief to our people in this case, our truck driver/vending suppliers, we have created a our own market. Benefits The benefits are: -Training: at the Coca cola university for only selected hirees. -Health, Dental, Vision Plan -an employee who requires work-life balance, can ask for it. This might involve parental leave or personal leave program. It is our belief at our company that we have invested time and training for our employees, in order to retain and attract future employees this is one benefit at the coca cola company will a mainstay. We also have wellness programs, so our employees have the option of going into a fitness program at the no cost to them. We have financial planning benefits that our Truck driver/vending suppliers can take advantage of, so they can plan for the a secure future for their families. Compensation We would start the new hirees at $13 hourly rate,work, after one year to $15/hr- enventually topping at $30/hr. The performance pay would be based on individual performance. We are designing the merit bonuses into the compensation package. One form of a bonus incentive could be showing up for work consistently. Or we could gear it to production like serving a number of vending machines or a certain number of clients. The other options are, since this type of work involves excellent customer service skills, we could start to give bonuses to employees who score high on customer service. Another type of bonus, could be about minimizing errors by truck delivery personnel on the most efficient routes for delivering products of Coca cola. We would also encourage the participation of employees on what type of bonuses they like to attain. Research has shown that employees who work to challenging but attainable goals, especially when they had a role in formulating these goals-outperform those without specific work goals Recruitment It is our belief that the best form of recruiting for future truck delivery drivers is externally. Although we will encourage the input of our present employees about their ideas on who would be an ideal candidate, people they know. We trust our employees input, this method of HR forecasting may not be sophisticated but it assures the involvement of our employees for this type of work. It also ensures the employees, that the company has invested this much training and time for their personal development, they become part of decision-making. External recruit reduces our HR costs somewhat, but the investment we make in the training we provide is offset by performance bonuses and compensation packages. The company becomes profitable because of our incentives and the commitment by our truck driver/vending suppliers. PAQ Based on the type of work is involved in becoming a Truck driver/vending specialist, we believe the PAQ method for analyzing specific techniques of this job will be sufficient. It is a structured job analysis checklist of items or job elements used to rate a job. The PAQ method will co

Star Traveling To The Millennium :: essays research papers fc

Now as we are rapidly approaching the Millenium many people are getting the blues. This seems absurd because this offers all of us a perfect chance to start again. NASA is embracing this chance to grow and expand their departments. The phrase, â€Å"Space, the final frontier,† expresses the world’s obsession with space travel, that started centuries before it even became popular 30 years ago in Gene Roddenberry’s TV series â€Å"Star Trek.† Science fiction has entertained our culture for years. Movies such as Star Wars and Planet of the Apes have helped fuel our desire to get off the planet earth, find new life forms, and conquer the stars. Science-fiction dreams of worlds beyond our solar system have taken on a more realistic aspect since astronomers discovered that the universe contains planets in surprisingly large numbers. Studying those distant planets might show how special Earth really is and tell us more about our place in the universe (NASA homep age). Finding a planet that can support human life would revolutionize our society into the Jetson’s. These ideas are soon to become our realities. NASA is currently experimenting with many methods to try to explore the outer edges of the galaxy. In order to understand NASA’s excitement about star traveling, we will first fly through current projects concerning space travel, second explore three possible technologies being experimented with for the year 2000, finally take a trip into our future and experience how star traveling will change our lives as we approach the end of the second millenium.   Ã‚  Ã‚  Ã‚  Ã‚  NASA’s goal of faster, better, cheaper has been the motivation for them to develop new mission concepts, and to validate never-before-used technologies in space. The new technologies, if proven to work, will revolutionize space exploration in the next century. According to NASA’s New Millennium Program home page, last updated on September 16,1999, NASA’s current project of Deep Space 1 demonstrates some of their most exotic technologies. One of the most impressive is the testing of an ion engine that is supposed to be 10 times more efficient than liquid or solid rocket engines. Deep Space 1 was launched on October 24, 1998. It is the first mission under NASA’s New Millennium Program, which features flight testing of new technology, rather than science as its main focus (Rayman 4). These new technologies will make spacecraft of the future smaller, more economical, reliable, and closer to the goal of efficient space travel.

The Political Performance of Motherhood: Las Madres de Plaza de Mayo Es

The Political Performance of Motherhood: Las Madres de Plaza de Mayo During the Argentine dictatorship known as the Dirty War (1976-1983), thousands of people were systematically abducted by the government in order to eliminate all opposition to the regime. These "disappearances," which the dictatorship never admitted to committing, happened across class and age lines, but most of the kidnapped were young students and blue-collar workers. Despite the fact that associations and meetings of any kind were forbidden, a group of housewife mothers decided to protest the disappearance of their children. They began to gather every Thursday afternoon at the same time in the main square in Buenos Aires, Plaza de Mayo, walking alone or in pairs to avoid being arrested for disorderly conduct and wearing white kerchiefs on their heads to be easily identifiable. By showcasing their grief in public, the Madres de Plaza de Mayo turned their motherhood into a performance, and their bodies into political tools, to hold the government accountable. A 1985 Oscar-nominated documentary by Lourdes Portillo and Susana Muà ±oz, named after the group, not only recorded the Madres' performance of their collective identity, but was also instrumental in providing a broader audience for said performance. Traditionally, motherhood in Latin America is restricted to the realm of the private. Diana Taylor explains that "'public' women [...] are considered prostitutes or madwomen—that is, nonmothers, even antimothers," while "good mothers are invisible," (1) because they stay home with their children. However, the Madres carved for themselves a third position that broke this dichotomy, going on to become "one of the most visible political discourses of resist... ... Works Cited: Butler, Judith. "Gender is Burning: Questions of Appropriation and Subversion." Bodies That Matter: On the Discursive Limits of Sex. New York: Routledge, 1993. 121-140. Fregoso, Rosa Linda. "Lourdes Portillo: The Devil Never Sleeps and Other Films." University of Texas. 2001. hooks, bell. "Is Paris Burning?" Black Looks: Race and Representation. Boston: South End, 1992. 145-156. Las Madres de Plaza de Mayo. Dir. Lourdes Portillo and Susana Muà ±oz. Videocassette. Xà ³chitl Films. 63 min. Navarro, Marysa. "The Personal is Political: Las Madres de Plaza de Mayo." Power and Popular Protest. Latin American Social Movements. Ed. Susan Eckstein. 1989. Taylor, Diana. "Trapped in Bad Scripts: The Mothers of Plaza de Mayo". Disappearing Acts. Spectacles of Gender and Nationalism in Argentina's "Dirty War." Duke Univ. Press: 1997. 183-222.

Free Essays - The Grace of God :: Personal Narrative Essays

The Grace of God The Revolution Has Begun - Stop giving your authority to Christ & the Void & the Imagination- you are it, now, the God...you are needed - stop hiding yr. Light in a bushel. - Allen Ginsberg to Neal Cassady My mother was Catholic, and although she raised us as Episcopalians, I always felt that she wanted to go back to her baptismal religion. There was always a loyalty in her to her heritage. I sensed this as she explained to me her belief that everyone is born with a purpose. You need to seek out your destiny, she said. I do not agree with my mother. Destiny unfolds as you live your life. Your purpose is to follow what you care about, and in turn, what you care about will make progress. True love entails the same thought. There is no "the one" for each of us. We begin to know someone and that develops into love, and that person becomes "the one" because there is no one else who could ever be what he or she has become to you. Nothing is preset, but rather, unravels. In that sense, you create your own life, your own fate, your own God. And if you create it, you are it. Everything in your life comes from within you, even your religion. That is the only hole proof comfort to the frailties I mentioned before. Believe it if you wish. I do. Sometimes. I used to stare at my ceiling in the dead of the night and trace the edge where the walls meet with my eyes, my only fear, that the line might blur, or worse, become too sharp. What do I think of in the dead of the night? I think of God. Because darkness is upon me and I have no other protection from the horrors that lurk in my mind. I have no other protection from the edge of my walls, the extremities of my reality, becoming blade-like sharp.

Interpersonal Communication Essay

There are many ways that my culture influences my self-concept. First let’s take a look at the many kinds of cultures there are. Culture is defined as the relatively specialized lifestyle of a group of people that is passed on from one generation to the next through communication, not through genes. Culture is transmitted from one generation to another through enculturation, the process by which you learn the culture into which you’re born (your native culture). Parents, peer groups, schools, religious institutions, and government agencies are the main teachers of culture. Through enculturation you develop an ethnic identity, a commitment to the beliefs and philosophy of your culture that, not surprisingly, can act as a protective shield against discrimination. A different process of learning culture is acculturation, the process by which you learn the rules and norms of a culture different from your native culture. In acculturation your original or native culture is modified through direct contact with or exposure to a new and different culture. Cultures, of course, differ in a wide variety of ways; and for purposes of communication, the difference that probably comes to mind first is that of languages. Certainly, cultures do differ in language spoken and understood. Masculine cultures emphasize success and socialize their people to be assertive, ambitious and competitive. Members of masculine cultures are thus more likely to confront conflicts directly and to competitively fight out any differences; they are more likely to emphasize win or lose strategies. Feminine cultures emphasize the quality of life and socialize their people to be modest and to emphasize close interpersonal relationships. Members of feminine cultures are thus more likely to emphasize compromise and negotiation in resolving conflicts; they are more likely to seek win – win solutions. Members of cultures with high ambiguity tolerance do not feel threatened by unknown situations; uncertainty is normal part of life and people accept it as it comes. Members of cultures with low ambiguity tolerance do much to avoid uncertainty and have a great deal of anxiety by not knowing what will happen next; they see uncertainty as threatening and as something that must be counteracted. In an individualist culture members are responsible for themselves and perhaps their immediate family. In a collectivist culture members are responsible for the entire group. In a high context culture much of the information in communication is in the context or in the person. In a low context culture most of the information is explicitly stated in the verbal message. In my every day life I use more of the intercultural communication. Intercultural communication is communication between persons who have different cultural beliefs, values, or ways of behaving. Being that I am African-American and my fiancà ©e is Caucasian my culture changes my self-concept. Being a male you assume that that’s the dominant one in a relationship or what not. I believe that being a male you should set the example for the household. It’s not my way or the highway is the wrong approach. It’s more of a compromise or we agree to disagree. I think that shows masculine. I can say race plays a lot but I would be lying. That would go back to a stereotype. A stereotype is a fixed impression of a group of people. From the outside looking in age would be a stereotype as well. I’ve recently turned twenty-five so that plays into another stereotype. Half way to fifty; what are you doing with your life. Or the stereotype of a black guy with a white woman. You hear it all but its all about your self-concept. I’m comfortable in my own skin. There were more important things of listening that I didn’t realize. One purpose of listening is to learn, something you do regularly as you listen to lectures in college. One of the communication skills most important to healthy relationships is the ability to listen to friends, romantic partners, family members, colleagues, and just about anyone with whom you come into contact with. You also listen to influence other people’s attitudes, beliefs, values, opinions and behaviors. Listening to play music or the rustle of leaves often serves a play purpose. Listening to help is something we experience growing up when our parents listen or, sometimes, don’t listen to our concerns and help us solve our problems. I used the five-stage model of listening as a reference guide. The barrier I noticed I have is receiving the information. By receiving the information wrong I didn’t understand what the other person was trying to get at. On the occasions when I used all five stages of listening correctly; my strong points were evaluating and responding. Which comes back to having good intercultural communication. I noticed how other people listened as well. I think if people would follow the five step process to listening they would have no problem. There would be less confusion as well. Week 5 Journal I have witnessed stages of conflict in one of my relationships by being the one directly involved in the conflict and by being the mediator and actually sitting back and observing. I experienced verbal aggressiveness on a first hand ba sis. It tears a person down from the inside out. I’ve experienced physical aggressiveness. Un like verbal aggressiveness this tears your down from the outside in. I show non verbal power just by the way I carry myself and display my athourity. Im not really sure how I would increase my personal power†¦its more a over time thing than changing it overnight. Nonverbal communication is communication without words. You communicate nonverbally when you gesture, smile or frown, widen your eyes, move your chair closer to someone, wear jewelry, touch someone, or raise your vocal volume, or even when you say nothing. The crucial aspect of nonverbal communication is that the message you send is in some way received by one or more other people. If you gesture while alone in your room and no one is there to see you, then, most theorists would argue, communication has not taken place. The same, of course, is true of verbal messages: If you recite a speech and no one hears it, then communication has not taken place. Body gestures are an especially useful classification in kinesics, or the study of communication through body movement, identifies five types: emblems, illustrators, affect displays, regulators, and adaptors. Illustrators make your communications more vivid and help to maintain your listener’s attention. They also help to clarify and intensify your verbal messages. In saying, â€Å"Let’s go up,† for example, you probably move your head and perhaps your finger in an upward direction. In describing a circle or a square, you more than likely make circular or square movements with your hands. Research points to another advantage of illustrators: that they increase your ability to remember. People who illustrated their verbal messages with gestures remembered some 20 percent more than those who didn’t gesture. Affect displays are the movements of the face that convey emotional meaning are the expressions that show anger and fear, happiness and surprise, eagerness and fatigue. Regulators monitor, maintain, or control the speaking of another individual. When you listen to another, you’re not passive; you nod your head, purse your lips, adjust your eye focus, and make various paralinguistic sounds such as â€Å"mm-mm†or â€Å"tsk.†Regulators are culture-bound: Each culture develops its own rules for the regulation of conversation. Adaptors satisfy some need and usually occur without conscious awareness; they’re unintentional movements that usually go unnoticed. Nonverbal researchers identify three types of adaptors based on their focus, direction, or target: self-adaptors, alter-adaptors, and object-adaptors. Self- adaptors usually satisfy a physical need, generally serving to make you more comfortable; examples include scratching your head to relieve an itch, moistening your lips because they feel dry, or pushing your hair out of your eyes.

In The Crucible childrens lies lead to allegations of witchcraft and the breaking up of a community Essay

In The Crucible childrens frauds unfold to allegations of witchery and the breaking up of a community. Why do plenty deception and what usher out the consequences be?The sacred scripture lie means a insincere state manpowert deliberately presented as cosmos true according to the Ameri brush off inheritance Dictionary, and its a really gross habit in everyvirtuoso. When it comes to fiction, we bottom adventure white and normal lies. clean lies ar often harmless, whereas normal lies jakes be dangerous beca exercise of the various consequences they might have. In this es vocalise Im spill to present two arguments explaining the designers why lies ar used, which are to protect their account or get themselves out of a pliant situation, and to have a occasion in smart set to commit an act of retaliation or violence. Then, I will natural spring four slips regarding the book The crucible and fresh sidereal day counterbalancets, which I will then(prenominal) com pare.One of the main reasons why batch chance upon use of lies is because when they are charge of something that bunghole get them into trouble, the best filling at that moment seems to be denying their acts. However, lying can have severe consequences depending on how much you twist the impartiality when doing it, and even if it doesnt make much sense, pack are actually aware of what can happen later plainly since they smell theres no some other choice, they lie whateverways. A clear example of this can be found in The crucible by Arthur Miller, where a grouping of girls are caught performing witchery, and some move naked around a fire. In the time of the book, dancing was strictly command and witchery was a matter nonentity dared to discuss. Therefore, anyone macrocosm related to any of these would be penalize.The group of girls had a leader who was sacred Parris niece, Abigail, and whose cousin, besides in the group, was Betty, Parris daughter. They were perf orming witchcraft in order to get men to fall in love with them, only Abigail threatened the other girls making them lie closely their actions so that she wasnt punished. eventide though they could have disobeyed her, telling the truth would have also jeopardized them relentn(p) that they had as well chartern part in the event. This big lie led to several(prenominal) phony allegations against many innocent mint whose families were torn apart because of the whole scandal, and also ruined historic batchs reputations in the society.An example of young day would be the Lewinsky scandal which first broke on January 17, 1998, basically involving the then electric current prexy Bill Clinton and one of the White houses employees, Monica Lewinsky. It started as rumors in websites, just now mess seemed to be very interested since they regarded the nations leader. Clinton denied everything a million times as we can see in the following dictation I motive to say one thing to the American state. I want you to listen to me. Im spillage to say this again I did not have sexual relations with that woman, run away Lewinsky. I never told anybody to lie, not a single time never. These allegations are falseHowever, after further investigations, evidence such(prenominal) as recorded tapes and a stage of Lewinskys stained with his semen were taken into consideration and it was concluded that President Clinton had indeed, had sexual relations with her. Overwhelmed by accusations and strong proof, Clinton in the end admitted on August 17, 1998, to have had an strange physical relationship with Monica Lewinsky. Even though Clintons wife forgave him, many people had a new opinion of their president and lost some respect for him.These two examples show us how far a person would go to protect their reputation or get out of a problem, being totally selfish given that many times lies like these can benefit you while hurting others. We can see this because Abigail d idnt care who was punished for something they didnt do as colossal as she was safe, and President Clinton was maybe stressful to protect his family from breaking up but in my opinion, he was just difficult to protect his reputation as an important entity.Another reason why people lie is because they sometimes need a motive to hurt someone else, being this for revenge or just virtuous envy. We often see people committing murders and harming others in any way possible because they sample revenge and/or envy them. rough are so intense more or less their feelings that they are indifferent to the consequences their acts might lead to and would rather go to jail or even die as farsighted as they have satisfied their pale desires. On the other hand, we have people who do care about what may happen to them when performing inappropriate actions, reason for which they look for any motive possible. However, sometimes there isnt a motive at all, so they have to wee one and they lie by beginning rumors and giving false statements in order to accomplish what they want.We can see this in The Crucible when Abigail lies about performing witchcraft and makes other people take the blame. When in court, she gave Mary Warren a poppet valve with a needle in her stomach, and told her to give it to Elizabeth invigilate in order to image her so that she would be blamed of witchcraft and that way, Abigail could take her place as backside Proctors wife.A modern day example is the Big lie Bush invented against Iraq. He claimed Sadam Hussein had in his power weapons of mass destruction and would use them on America. However, this was not true and it was proved after thorough investigations. Bush do these accusations because he wanted to attack Iraq but he didnt have any good reason, so saying they were release against the USA made it almost requisite to attack them back.These examples show us that when a person wants something, lies can sometimes serve well get it, lik e Abigail who tried to make a false accusation against Proctors wife, whose place she wanted to take. The same(p) happened with Bush, who wanted so bad to take revenge on Iraq, he invented a lie about Hussein. This clearly reveals a certain selfishness from both since they have no interest at all about anyone but themselves.In conclusion, we can say lies are all around us at all times and sometimes we need them but it is not even up to use them. In the previous examples, this affidavit is confirmed, showing us the consequences lying can lead to.

The Identification by Roger Mcgough Analysis

You need to be carrying the text containing of the instant.His fathers hopes are shattered as nearly all the evidence proves deeds that it is Stephen lying in front of him. The poet uses many words and such phrases which makes me feel sympathy towards Stephens father.When Stephens father enters the room, he says, â€Å" So you think its Stephen? Then Id best own make sure. Be on the safe side as it were.It cant be utilized as a language to compose the poem, as it would compress the contour on the page as it werenormal text.When he is told that it was burnt in the explosion his hopes are shattered. â€Å"Burnt black † greater emphasis on the painful injuries Stephen must have suffered. This is an awful thing to experience as a parent. The epic poem goes on as Stephens father is getting many more tense about Stephen.

Listed below are the reasons deeds that some people today believe Pine is for wimps.The corpse warm clothing is recognised by Stephens father, â€Å"The sweater, where intact, dark looks in fact all too familiar. † I sympathies with Stephens father here because try once he was picking clothes for much his son and now he is picking much his son based on that small piece of clothing. how This is a fearful thing to do as a parent.Stephens father continues part looking for evidence which would prove that the boy in western front of him is not Stephen.You will receive your own back.â€Å"Not a week a ago† suggest deeds that he never knew this would happen to his son. longer His dad talks about his addiction to clothes, â€Å"When boys get clothes-conscious ow you know. † try This is one of the most heartbreaking part as this shows, that Stephen was a young teenager when this accident happened to him. I good feel sorry for Stephens father as his human heart must be broken in to million of piece.

Not if you would like to do it correctly.† Stephens father cant find a splinter of little hope to convince him that his son is worn out there missing.Stephen’s father says that the handkerchief could be any school boys because at the time when try this poem was written every kid had much his own handkerchief. Something else catches his eyes, â€Å"Oh try this cant be Stephen. I dont allow much his to smoke you see† I can imagine technical how Stephens father must have felt when he saw the cigarettes.Each and every day in new addition he purchased a paper.Thats his alright†. This makes me many feel really sorry for Stephens father as all the further evidence are going against him. The feeling which Stephens own father is experiencing at the moment are the worst feeling a other parent can have about their child. Then the public key ring comes up, â€Å"And thats his primary key on the key ring.

But life is changing all of the time.This makes us think that Stephens fathers world is shattered. As the main thing in much his life left him. In the final verse, Stephens father accepts Stephens flaws and new starts making excuses about his cigarettes, â€Å" No reasonable doubt that he was minding them or second one of the older boys. † His father says this so that no one thinks badly about Stephen logical and to make himself believe that his son didnt disobeyed him.Language is utilized by his writings.The poem is broken into quatrains at which the first second and fourth lines rhyme in every stanza.

Individuals can place their poems onto the internet.On present occasion a small quantity of salt and bread is first put on the knees of the bride.In a environment, there is a request going to do.Conclusions arent always pleasant.

There are lots of similarities between these 2 poems.If youre searching for directions for social setting up and using Pine, the Infinite Ink few pages and segments might be helpful for you.There confusion.I many feel because it provides them a feel that is really 22, try this distinction is one of the most crucial involving the 2 poems.