How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and comfortable country, which is located in blue Europe, is contributes in the Baltic ocean and the blue resolve of the battle of Jutland peninsula b bon toning the Baltic Sea and the North Sea. His geography offers this country productive marine Natural resource. Assumptions that a medium-sized affair named MIB Industri A/S processes fish using hermetic engineering science in Copenhagen, Demark. The company sells mainly in Demark. It has had limited merchandise experience, primarily in Germany and Austria. At present, the company decided to fly high business abroad. The showtime short term strategy to work out the international grocery store share is to explore the conjecture of MIB Industri A/S come in the UK market. Overview of Denmark The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in northeasterlyern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km naval claims: contiguous zone: 24 nm continental shelf: two hundred-m depth or to the depth of exploitation exclusive economic zone: 200 nm territorial ocean: 12 nm Climate: temperate; humid and cloud-covered; mild, stormy winters and cool summers Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and gritrock Economy Currency: 1 Danish krone (DKK) = coulomb øre Exports - commodities: machinery and instruments, meat and meat pr! oducts, fuels, dairy products, ships, fish, chemicals Exports - partners: European adhesion 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, penning Imports - partners: European Union... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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